A marketing and sales campaign is aimed at creating a greater impact that leads to improved sales performance. Observation and trial-error is the key to creating campaigns that get desired results. HubSpot columnist Sean Higgins has shared five ways to help marketers create successful sales campaigns. Higgins says, “Here’s how you can turn your sales outreach from good to great — plus some helpful email campaign templates you can implement today. 1. Built-in dial analysis What separates the best calls on your team from the worst? If the answer doesn’t jump to mind right away,... [...]

Search Engine Optimization is the key to getting visible on the search landscape. As we all know it is one of the easiest ways to reach out the maximum number of people. Entrepreneur contributor Heeta U Parikh has shared a useful article highlighting the do’s and don’ts of the SEO campaigns. Parikh says, “Businesses have realised the importance of ranking higher on the search engine results page, as it increases their traffic and visibility across target audiences. This has led to an increased investment in SEO campaigns, especially by companies that have higher stake in expanding... [...]

Search in its different forms has become a hallmark for effective sales and marketing. With right search optimization techniques you can enhance your marketing performance. Econsultancy columnist Nikki Gilliland has shared four ways you can use visual search in marketing. Gilliland says, “The benefits of visual search for customers are clear. When it comes to fashion or home décor and customers have a picture of something they want, it is easier to search for matching products using the image, and the shopper is more likely to find specifically what they are looking for. However, visual... [...]

Your email marketing campaign success depends on the way it is being designed and the time at which it is deployed. HubSpot’s Lindsay Kolowich has shared three elements that make your email marketing campaigns successful and help you earn more business. She has also shared nineteen examples of successful email campaigns. Kolowich says, “Effective email marketing campaigns need to be cleverly written to attract attention in busy inboxes. Here are three things your next email campaign should have. Personalization and Imagery Marketing emails need to be personalized to the reader and... [...]

Articulate team has published an SEO guide for B2B technology companies. This seven chapter guide describes the techniques that can enhance the SEO performance for the b2b tech firms. Here’s the guide chapterization. Chapter 1: What is SEO in 2018? Chapter 2: Keyword research Chapter 3: Local SEO for B2B technology companies Chapter 4: Technical SEO – what you need to know Chapter 5: Link building Chapter 6: Website SEO Chapter 7: SEO copywriting. Articulate’s SEO guide for B2B technology companies Articulate  [...]

The MOZ team has published a case study titled ‘How We More than Doubled Conversions & Leads for a New ICO’. The study explains how a company secured good leads for an initial coin offering (ICO). Jasper Kuria says, “We helped Repux generate 253% more leads, nearly 100% more token sales and millions of dollars in incremental revenue during their initial coin offering (ICO) by using our CRO expertise. The optimized site also helped them get meetings with some of the biggest names in the venture capital community — a big feat for a Poland-based team without the pedigree... [...]

Influencer marketing is a great way to reach out target customers with your own budget preferences. This form of marketing helps you measure the performances of various influencers and approach the ones that best fit your needs. Content Marketing Institute columnist Jim Tobin has shared four ways marketers should adopt influencer marketing and enhance it. Tobin says, “Influencers of all kinds play a growing role in affecting a prospect’s decision, and it’s important to better understand the influence difference and its potential impact in your content marketing program. Measure your influencer... [...]

Social media networks play a pivotal role in helping sites generate more leads and get more sales done. Today Facebook and Instagram are the most used social platforms by the brands. Buffer contributor Ash Read has shared some useful tips to generate more sales using the Instagram Stories feature. Read says, “Now we move onto the conversion focused part of this strategy. Here’s how Kettlebell Kings drives hundreds of leads per week directly from Instagram. 1. Share engaging content to stories First, Kettlebell Kings will share content to Instagram Stories. Often these posts will be workout... [...]

Continuous sales enhancement is the key to boost your organizational growth. But making and growing the sales is not as easy as it seems. You need to keep experimenting and run through new offers to get more customers coming. Learning from the ones who have projected their sales skills is always a great idea. HubSpot’s Meg Prater has shared ten TED talks for the salespeople. Prater says, “Great sales departments motivate their employees with incentives, contests, and — you guessed it — pep talks. Viewed regularly by millions across the globe, TED Talks bring valuable new... [...]

Visual plays an important role in enhancing the impact of your online marketing. It helps you attract the attention of your prospects and easily turn them into customers. HubSpot’s Carla Cook has shared twenty one brand style guide examples that can help you get inspired to come out with your own patterns. She has shared the examples of brands such as Medium, Ollo, Skype, Spotify, NJORD and more. Cook has also shared a detailed guideline on developing the visual appeal. Cook says, “Picture the most recognizable brands you can think of. Chances are, you’ve learned to recognize... [...]