Content marketing is a form that can be improved with experiments. You can observe various forms of marketing and adopt the elements that can help you stand out in the crowd. Entrepreneur contributor Victor Ijidola has shared six examples of the big brands that have done an extraordinary job when it comes to ecommerce content marketing Ijidola says, “Here are six remarkable ecommerce content marketing examples you can emulate for your online store: 1. Mercedes-Benz Content marketing is all about creating free content that your audience loves, with, of course, the end goal of growing your... [...]

The Entrepreneur magazine team has published a video featuring Nick Ulton and Bonin Bough. The video is titled ‘2 Risk-Taking Marketers Discuss Where the Industry Is Headed’. About the video Carlos Gil sits down with two chief marketing officers, Nick Utton and Bonin Bough, who combined have been responsible for leading digital and traditional marketing initiatives for several of the world’s most recognizable brands including E-Trade, JP Morgan Chase, MasterCard, PepsiCo, Gatorade and Oreo. Discover what these two industry luminaries credit to the success they’ve had in building... [...]

The VR (virtual reality) technology has made it possible for the brands to offer a personalized experience of their customers. It also makes the experience more engaging. HubSpot columnist Michael Peggs has shared some useful tips on creating a content marketing strategy for the virtual reality. Peggs says, “Let’s explore what a sound VR content marketing strategy looks like today. How to Create VR Content for Your Next Marketing Campaign Know Which Type of Experience You Want to Create In general, there are four types of VR experiences you can create, and the one you choose will depend... [...]

The Forbes team has shared the list of fifty marketing chiefs who are innovating the organizations with their marketing strategies and shaping the future under the ‘CMO Next 2018’. Talking about the CMO Next 2018, Jenny Rooney says, “The chief marketing officer role is one of the most dynamic, challenging, exhilarating, complex, nuanced and powerful in the C-suite. CMOs are driving innovation in myriad ways and in areas as diverse yet tightly woven as culture, technology, talent, creativity, product development, organizational structure, purpose and process. Some of the most... [...]

The MOZ team has published a video featuring the findings from latest Wolfgang E-Commerce Report. According to Alan Coleman, these findings can help digital marketers to benchmark their 2018 performance and plan their 2019 strategy. Coleman says, “One of the unique features of the study is its conversion correlation. All website metrics featured in the study are correlated with conversion success to reveal what the most successful websites do differently. This year we’ve uncovered our strongest success correlation ever at 0.67! Just to give that figure context: normally, 0.2 is worth... [...]

You are running out of time to get original Shark Kevin Harrington‘s strategy to generate daily dommissions online. If you have been reading our announcements for the last few days, you know that Harrington has been sharing case studies on how he has developed his persuasion skills to the point where he can make The Perfect Pitch. I hope you’ve enjoyed Kevin’s training thus far. If you haven’t already seen these free training videos, we need to warn you that time is running out. He is removing them tomorrow. So, register now to get instant access to all 6 case studies free,... [...]

The Buffer team has shared the ‘Q4 Content Calendar’ for the content marketers. The content calendar features important dates and campaign ideas for small businesses. Ash Read says, “The last quarter of the year is always a busy one for marketers. Between October and the end of December, we have the holiday season, Halloween, Thanksgiving, Black Friday, and more. Each of these dates provides an opportunity for your business to connect with your audience and target customers. And though it might seem like there’s too much to keep on top of, with a bit of advance planning, it’s... [...]

Neil Patel has shared a video on Facebook monetization. In this video Neil explains some useful techniques to help brands and marketers monetize their Facebook video content. You can watch the video by visiting the link given below. Facebook Video Monetization (How Profitable is it REALLY?) [Video] Neil Patel’s Blog  [...]

Delivering a great customer experience is an agenda of every organization but a few are able to satisfy their customers. Communication and urgency are the two things to consider when it comes to delivering a great customer experience. Entrepreneur contributor Promit Sanyal has shared five mistakes that the marketers make in delivering an effective customer experience. Sanyal says, “While the jury is still out on what really constitutes a successful customer experience strategy, a careful study of global organisations and their failures provide strong and foolproof insights on what needs to... [...]

MOZ has published the Whiteboard Friday video featuring Will Critchlow on ‘Surprising SEO A/B Test Results’. The MOZ team says, “You can make all the tweaks and changes in the world, but how do you know they’re the best choice for the site you’re working on? Without data to support your hypotheses, it’s hard to say. In this week’s edition of Whiteboard Friday, Will Critchlow explains a bit about what A/B testing for SEO entails and describes some of the surprising results he’s seen that prove you can’t always trust your instinct in our industry... [...]