In ecommerce, the conversion rate matters as it reflects the particular time frame as the percentage of a website’s unique users during that time who make a purchase. It helps you analyze the performance of your ecommerce site and make the changes that you need to make in order to perform better. Econsultancy columnist Ben Davis has shared a comprehensive article on ecommerce conversion rate. Davis says, “Ecommerce conversion rate for a particular time frame can be measured as the percentage of a website’s unique users during that time who make a purchase. However, conversion rate... [...]

Google is celebrating its 20th birthday this year. Econsultancy columnist Rebecca Sentance has compiled ten surprising search trends by analyzing Google’s 20 years of data. Sentance says, “Officially, Google was incorporated on 4th September, 1998 – making it 20 years and a few weeks old today – but it has often chosen to mark its birthday on 27th September instead. Few people know exactly why, though The Telegraph speculates that it’s because Google’s first ever “birthday Doodle” was published on this day in 2002. Whatever the reason, Google has released a slew of fun games... [...]

After years of trial and error and major frustration, Ike Paz realized that there’s one thing you must have if you ever want to start generating a consistent, passive income online: traffic. The more quality traffic you receive, the better your chances for success are. He learned this lesson well and focused on improving the quality and the quantity of his traffic. In fact, Paz spent months perfecting his traffic method. Now, he can generate free, passive traffic for affiliate marketing offers on multiple websites in any niche he chooses. In his business, he’s now using this method... [...]

HubSpot’s Doug Davidoff has shared five ways to help organizations increase their  salespeople’s productivity. Davidoff says, “Reps are happier because they spend more time doing what they love and less time doing what they don’t — while generating more income in less time. And executives are ecstatic as it equates to an additional sales rep’s production for every three to five reps on staff, with no additional headcount. While these strategies are far more effective implemented at an organizational level, sales reps looking to gain better results can apply many of... [...]

Business 2 Community is hosting a webinar on ‘Stand Out in the Crowd: Top D.I.Y. PR Tactics for Growing Your Business’ on  Thursday, September 27, 2018 at 1.00 pm ET. The Business 2 Community team says, “Marketers and entrepreneurs alike can apply any one of these recommended PR tactics and get the exposure they’re seeking. Key Takeaways How PR is truly under utilized as a tool for customer acquisition vs. Ads and SEO which is plateauing How to find websites, blogs, podcasts and publications that reach your audience How to use a personalized conversation starter to talk to... [...]

Digital Marketing Depot is hosting a webinar on ‘Google Analytics 360: A Buyer’s Guide’ on  Thursday, September 27, 2018 at 1.00 pm EDT. The DMD team says, “In this webinar, we’ll examine what’s involved with moving to Google Analytics (GA) 360, including what you need to keep in mind when considering, purchasing and implementing the analytics platform. Our experts will discuss how GA 360 can improve your overall martech stack along with why its integration with other platforms can lead to significant efficiencies within your overall marketing efforts. Attend this webinar... [...]

eMarketer team has published a podcast on ‘How Much Are Marketers Spending on Social Video Advertising? ‘. About the podcast Video ad spending on social properties is growing rapidly. In the latest episode of eMarketer’s “Behind the Numbers, “we break out highlights of our new forecast for social video ad spending, and dig into the growth drivers. How Much Are Marketers Spending on Social Video Advertising? eMarketer  [...]

If you have been podcasting, but haven’t found a way to build a following, you might want to check out a Udemy course by Scott Paton: Podcast with Passion and Inspiration. Putting your personality into your podcast makes you sound like a real everyday person, not a corporate spokesperson. That helps you connect with your followers and gains you a bigger following. If you interview people on your podcast, this training will show you how to connect with the person you are interviewing and use their passion to build your own. Even if you are not naturally an outgoing, upbeat person, with this... [...]

Forbes contributor Krystle M. Davis has shared the experiences of seven executives who could improve their performance with a small marketing change. Davis has covered the stories of the following executives: Ann Handley, chief content officer, Marketing Profs Juntae DeLane, chief strategist, Digital Delane, LLC Ed Breault, VP, head of marketing at Aprimo Tom Gerace, founder and CEO of Skyword Shachar Orren, chief storyteller Playbuzz, Ian Cleary, founder of Razor Social John Hall, co-founder of Influence & Co. Davis says, “”Your content marketing strategy is sinking. What’s... [...]

The HubSpot team has published a free ebook called ‘An Introduction to Lead Generation’. This ebook teaches some of the best ways to generate more leads for a business. The ebook covers the following: How to define and qualify a lead The mechanics of lead generation How to promote your lead generation campaign Resources to start your own campaign Examples from HubSpot and additional companies. An Introduction to Lead Generation HubSpot  [...]