In an AI-driven world, SEO content must be high-quality, relevant, and user-focused to rank well. Leveraging AI for optimization and personalization enhances visibility and engagement. Content Marketing Institute is hosting a webinar ‘How to Boost Conversions & Optimize Content for SEO in an AI-Driven World’ on Thursday, April 10, 2025, at 1.00 pm EDT. The CMI team says, “LLMs, answer engines, and AI Overviews have changed how people search. Has your content strategy adapted, or are you falling behind?  Join Conductor’s Zack Kadish, Sr. SEO Strategy Director, as he unpacks... [...]

Using Gen AI and social media for content creation streamlines production, enhances creativity, and ensures personalized engagement. This combination helps brands generate high-quality, scalable content that resonates with their audience. Search Engine Journal contributor Chelsea Alves has published an article on how generative AI and social media for content creation. She says, “Generative AI has changed the game for content creation and impacted the way social media marketers engage with their followers and analyze insights across their social media channels. However, it’s important to... [...]

Lead generation is essential for sustaining business growth by attracting potential customers and driving sales. A strong lead generation strategy ensures a steady pipeline of prospects, increasing conversion opportunities. Search Engine Journal has published a new e-book ‘Better Leads → More Sales In 2025: How To Analyze Leads To Improve Marketing Performance’. The SEJ team says, “This ebook will teach you how to: Uncover Customer Insights – Learn how to extract actionable insights from customer conversations, sentiment analysis, and first-hand interactions. Improve Marketing... [...]

Quality user-generated content builds trust, enhances brand authenticity, and boosts engagement. It provides social proof and organic reach, making marketing efforts more effective and credible. HubSpot contributor Ramona Sukhraj has published a guide to user-generated content. She says, “Don’t believe me? In the 2025 State of Marketing, user-generated content was named one of the top three areas marketers plan on increasing their investment this year. Let’s dive into why and how you can use it to your advantage. What does UGC mean? User-generated content (UGC) is content originally... [...]

Starting a marketing agency requires a strong understanding of branding, digital strategies, and client acquisition. Building a solid portfolio, networking, and delivering measurable results are key to long-term success. Copyblogger contributor Tim Stoddart has published an article featuring six steps to start a marketing agency in 2025. He says, “This is the step-by-step blueprint for starting a marketing agency, even if you have zero experience. 1.) Select One Service For One Industry/Avatar If you have an issue with your heart, you’ll want to speak to a cardiologist – not a general... [...]

Identifying competitor’s keywords helps businesses understand market trends and optimize their SEO strategy for better visibility. By analyzing competitor keywords, companies can target high-performing search terms and gain a competitive edge. MOZ contributor Meghan Pahinui has published an article featuring four tips to find a competitor’s keywords. She says, “Before we can identify the keywords our competitors are ranking for, we have to first identify who our competitors are in the first place. When investigating who you’re competing against for space in the SERP, be... [...]

Orbit Media Studios has published a new video ‘B2B Lead Generation School: From First Keyword to Final Conversion’ featuring Andy Crestodina. It covers the following: How to align keyphrases (and search intent) with key pages A breakdown of page layouts and UX elements How to use AI to identify gaps in conversion copywriting How (and where) to add supportive evidence that builds trust with visitors. Orbit Media Studios  [...]

High click-through rates (CTR) indicate strong audience interest, but conversions measure actual success. Optimizing content and user experience bridges the gap between clicks and meaningful actions. Digital Marketing Depot has published ’26 A/B Testing Ideas to Increase Click-Through Rates and Boost Conversions’. The DMD team says, “Take a data-driven approach to increasing engagement, click-through, and conversion rates. This guide, full of insightful A/B testing ideas, will help you improve customer experiences to drive revenue. ” 26 A/B Testing Ideas to Increase Click-Through... [...]

Content Marketing Institute has published a new e-book ‘How 6 Leading Brands Use Content To Win Audiences’. Jodi Harris says, “If you work in content marketing, you’ve experienced the “battle of the brains.” Your creative brain gets excited to develop your next innovative, engaging, and impactful content effort. But your logical brain points to the blank screen and kills the buzz, saying: “OK, hotshot. Where do we start?” When at a loss for actionable inspiration, exploring highly successful campaigns from other brands can push your brain in new directions. The valuable... [...]

Content Marketing Institute has published a new video ‘Stop Chasing Bigfoot. Use Strategy To Improve Customer Insights’. The CMI team says, “Most CMOs say they feel overwhelmed by the sheer volume of marketing data. Despite this, marketers still find getting a 360-degree view of their customers as elusive as capturing Bigfoot. Rather than chipping away at the insights problem with more tools and technologies, Robert Rose suggests solving it for good with a unified data strategy. Read this week’s Rose-Colored Glasses for Robert’s four-step action plan.” Content Marketing... [...]