Blogging has been one of the most used tools to stay connected with your prospects and customers by the way of knowledge sharing. But not every blog post can get you tons of visitors. Your posts need authenticity combined with creativity to make your blog popular. Ahrefs contributor Rebekah Bek has shared a nine-step guide to help marketers create great blog posts. Bek has covered the following steps in her article: Step 1: Decide what you want to write aboutStep 2: Narrow down the topics with the most potentialStep 3: Check if you can rankStep 4: Write an outlineStep 5: Write a rough draftStep... [...]

Writing a blog post for any audience is a challenge, especially when it is to be created for a specific audience. For example B2B content. To help B2B marketers, Econsultancy’s Ben Davis has shared 10-step process that can help them write excellent B2B blog posts. On picking up a right topic, Davis says, “If you are short of ideas and there isn’t an obviously outstanding trend in your industry that your customers are fretting about (for us at the moment it’s AI, GDPR, or the perennial favourite, customer experience) there are lots of ways to settle on a topic. You can: look... [...]