Business-to-business (B2B) is the way to help brands deal with other companies and reach out target buyers. Moving further, B2B content marketing is all about using content to expand your business’s audience, strengthen and develop brand affinity, and ultimately drive leads and sales by appealing to other businesses. Entrepreneur contributor Honey Singh has shared a five step process to help marketers develop an effective B2B content marketing strategy. Singh says, “B2B communication is the key to B2B marketing. Often without providing proper information on product details such as... [...]

Content development requires newer strategies to boost up the creation of fresh content all the time. CMI’s Rebecca Geier has shared five tips to create content for technical b2b buyers. Geier says, “Let’s tackle the critical factor in all five trends – content is THE deciding factor. How do you create content to engage technical experts and do it consistently? Here are five tips to keep you in your audience’s buyer journey: Create customer-centric content that resonates with your specific technical buyer personas. Consider these questions as you brainstorm content themes and... [...]

In today’s marketing environment, people are seeking  information, inspiration, and knowledge. If you are able to blend these three together, there are more chances for your content marketing success. HubSpot writer Meghan Keaney Anderson has shared nine B2B content marketing examples to help marketers. Anderson says, “Many B2B marketers have seen B2C content at least once and asked, “Why do they get to have all the fun?” But the moments like the one we described above are the ones that remind us: B2C companies haven’t locked down all of the truly interesting marketing... [...]