B2B influencer marketing leverages industry experts and thought leaders to promote products or services to other businesses. Through strategic partnerships, it cultivates trust and credibility within niche markets, driving engagement and fostering valuable business relationships. MarTech contributor Shama Hyder has published an article on why influencer marketing is critical in B2B. She says, “This research shows that B2B influencer marketing can’t be dismissed as a passing trend. Instead, it’s a growing channel that builds brand credibility. What sparked the shift to influencer marketing?... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘B2B Influencer Marketing—The Good, the Bad, and the Ugly’ featuring Mike Allton. George B. Thomas says, “In the B2B business world, traditional B2C influencers such as models and celebrities aren’t necessarily effective. Businesses have to be much more targeted with their audience and choose influencers accordingly. “Nano and micro influencers are smaller influencers, they have smaller audiences, but they’re hypertargeted and focused,” Mike explains. “They are talking to... [...]

Postifluence launch ends Sunday. It is a newly released SaaS tool, by TeknikForce, that helps you find and connect with influencers in your niche. Here’s why you care. People with large followings on their blogs or websites can influence a lot of their visitors/followers to do what they recommend. Unfortunately, finding these influencers, communicating with them, and getting them to agree to work with you is a long slog, or (if you prefer) a big pain, or (if you think of it this way, a lot of hassle). To say the least, it is unpleasant and time-consuming. That’s why Postifluence was... [...]

There are a lot of people who have a following and who could be a brand ambassador for your business. Postifluence helps you find them and persuade them to help you. Influencer marketing lets you get your product message in front of thousands of people at once. Even better, it provides an implicit endorsement of your product by the influencer. That builds your credibility and, ultimately, your sales. Postifluence gets your name associated with the names of these proven influencers. It does this by helping you get a guest post on these influencers’ sites. Think of the power of these guest... [...]

Influencer marketing has been an integral part of today’s branding and sales strategy. Understanding it rightly and doing it responsibly can help you to achieve great results. The Content Marketing Institute team has made available the replay of its recently held webinar ‘How to jumpstart a b2b influencer marketing program’. Listen to this webinar and learn: Tips on finding your best influencers How to optimize a pilot Influencer engagement models that work Top tools and measurement practices. Visit the following page to access webinar replay. How to jumpstart a b2b influencer... [...]

Influencer marketing is becoming a popular form for the marketers due to its facets like quicker results and affordability. In B2B marketing too, influencer marketing is adopted. Small Business Trends columnist Annie Pilon has shared eight strategies to help marketers set their goals and budgets. Pilon says, “Odden shared some tips and insights for B2B businesses in a recent phone interview with Small Business Trends. Here are some key takeaways about B2B influencer marketing for small businesses. Don’t Treat it Like B2C Influencer Marketing When you think of influencer marketing, you probably... [...]

Influencer marketing is also being practiced into B2B marketing today. Since it has become one of the most affordable means of reaching out a huge audience, it is adopted everywhere. Econsultancy writer Maz Nadjm has shared five steps to build successful B2B influencer marketing. Nadjm says, “While engaging with influencers may seem like a daunting task, the following five steps can help you get started, regardless of what your budget is: 1. Build the story you want to tell To leverage the power of your influencers, the first thing you need to do is to build your own values and messages.... [...]