Digital Marketing Depo is hosting a webinar on ‘Track, qualify & convert your leads using call and SMS data’ on Thursday, May 18 at 1.00 pm EDT. This webinar will help marketers explore trends driving inbound calls, and how they can leverage them to ramp up multichannel campaign results. Digital Marketing Depo team says, “New marketing technologies are making it faster and easier for customers to reach your business over the phone. Voice search now accounts for 20% of queries on Google’s mobile app and Android devices. Inbound call volume is continuing to increase even... [...]

Ayaz Nanji says, “B2B marketers say email, organic search, whitepapers, webinars, and LinkedIn are the most effective digital channels/tactics for generating leads, according to recent research from DemandWave. The report was based on data from a survey conducted in November and December 2016 of 179 B2B marketers in the United States. Respondents work for firms in a range of industries, with the largest share coming from the software (39%) and business services (17%) verticals. The most applied digital channels by B2B marketers are social media (95%), email (93%), and organic search (91%). Email... [...]