LinkedIn has published a new report ‘The B2B Marketing Organization of Tomorrow’ featuring insights from the 2024 B2B Marketing Benchmark. The LinkedIn team says, “The B2B marketing team of the future is likely to be more agile, data-driven and customer-centric than ever before. Teams will still need a strong foundation of traditional marketing skills, but they will also need to be proficient in newer, more specialized capabilities to thrive in a rapidly changing environment. The B2B marketer of the future must be a versatile and multidisciplinary professional who can blend established... [...]
Archive for the 'B2B Marketing Trends' Category
B2B marketing in 2025 is driven by data, personalization, and AI-powered tools that enhance buyer journeys. Building trust through thought leadership and value-driven content remains key to success. MarketingProfs is hosting a webinar ‘Hit More B2B Marketing Home Runs, You All-Star!’ on Tuesday, April 29, 2025, at 10.30 am ET. The MarketingProfs team says, “At this year’s Spring Training, discover how to: Score big by simplifying your strategy Get grand slam content from generative AI Send powerful emails that keep your team on base Earn more runs—and sales—using... [...]
The Forrester B2B Summit North America 2025, held from March 31 to April 3 in Phoenix and online, is a premier event for B2B marketing, sales, and product leaders. It offers over 50 interactive sessions on topics like AI-driven engagement, sustainability, and revenue transformation, providing insights into evolving buyer behaviors and digital strategies. Dave Frankland, VP, Research Director, Forrester has published an article featuring five takeaways from B2B Summit North America 2025. He says, “Here are five key takeaways from the event mainstage that can help as you head into planning... [...]
B2B SaaS (Business-to-Business Software as a Service) provides cloud-based solutions that help companies streamline operations, enhance productivity, and scale efficiently. With subscription-based models, businesses can access cutting-edge software without the need for extensive IT infrastructure. MarketingProfs has published a new guide ‘Master the Message: Top 5 B2B SaaS Strategies’. The MarketingProfs team says, “In this free Master the Message guide, you’ll get five proven, actionable strategies. You’ll discover how to align your content with your audience’s... [...]
TikTok for B2B marketing offers a unique way to engage professionals with short, creative videos that showcase expertise, company culture, and industry insights. By leveraging trends and storytelling, businesses can enhance brand awareness and build trust with a broader audience. MarTech contributor Constantine von Hoffman has published an in-depth article on b2b marketing on TikTok. Hoffman says, “Data from TikTok and Nielsen also found that the platform is the fastest-growing channel for product discovery. According to the data, 15% of product discoveries begin on TikTok. According to... [...]
Search Engine Land contributor Christine Askew has published an article featuring top 6 B2B paid media platforms and where and how to advertise effectively. She says, “Choosing the right paid media channels is key to B2B advertising success. This guide covers the best PPC platforms – Google, LinkedIn, Microsoft, and more – plus expert tactics to reach decision-makers and drive results. 1. Google Search Google is an effective way to reach B2B decision-makers when they are actively searching. But how do you ensure you’re reaching someone truly looking for a food supplier for their... [...]
Digital Marketing Institute has published a new video ‘Real Career Stories: A Global Career in B2B Marketing’. The DMI team says, “Curious to know how others got to where they are today in their career? On the DMI podcast we get to chat with all sorts of digital marketing professionals – but their career journeys are all unique. In this conversation, we get to hear from Catherine Flynn who is Director for Agency Development and Marketer Education for LinkedIn APAC. Catherine discusses her current role at LinkedIn, where she currently leads teams focused on agency relationships... [...]
B2B marketing in 2025 will focus on AI-driven personalization, data-driven decision-making, and immersive digital experiences. Businesses will prioritize relationship-building through account-based marketing (ABM) and seamless omnichannel strategies. Forrester has published a new guide ‘Predictions 2025: B2B Marketing & Sales’. The Forrester team says, “Discover why successful B2B leaders will thrive by optimizing their infrastructure and data practices. Learn how they’ll renew their focus on customers and fundamentals, bolster their revenue processes, and adapt to a new... [...]
Content Marketing Institute is hosting a webinar ‘How Employee Advocacy Brings the Human Back to B2B’ on Thursday, February 6, 2025, at 2.00 pm EST. The CMI team says, “Let’s make B2B social less boring and turn your team into your biggest marketing asset to drive engagement and measurable results. You’ll learn: How Celonis built a winning employee advocacy program that connects brand awareness to business impact What types of content inspire employees to share, build credibility, and generate meaningful engagement Tips from a LinkedIn expert on how to position employees... [...]
The future of B2B marketing will be driven by personalized experiences, AI-powered automation, and data-driven strategies for better decision-making. Emphasis on thought leadership, sustainability, and long-term relationship building will shape how businesses connect and collaborate. HubSpot has published ‘The Ultimate Guide to B2B Marketing in 2025′. Rachael Nicholson says, “B2B and B2C (business-to-consumer) marketing differ in their respective strategies and applications, as well as in their audiences and how they communicate with them. B2B marketing targets the needs, interests,... [...]