LinkedIn has published a new report ‘The B2B Marketing Organization of Tomorrow’ featuring insights from the 2024 B2B Marketing Benchmark. The LinkedIn team says, “The B2B marketing team of the future is likely to be more agile, data-driven and customer-centric than ever before. Teams will still need a strong foundation of traditional marketing skills, but they will also need to be proficient in newer, more specialized capabilities to thrive in a rapidly changing environment. The B2B marketer of the future must be a versatile and multidisciplinary professional who can blend established... [...]

B2B SaaS (Business-to-Business Software as a Service) provides cloud-based solutions that help companies streamline operations, enhance productivity, and scale efficiently. With subscription-based models, businesses can access cutting-edge software without the need for extensive IT infrastructure. MarketingProfs has published a new guide ‘Master the Message: Top 5 B2B SaaS Strategies’. The MarketingProfs team says, “In this free Master the Message guide, you’ll get five proven, actionable strategies. You’ll discover how to align your content with your audience’s... [...]

TikTok for B2B marketing offers a unique way to engage professionals with short, creative videos that showcase expertise, company culture, and industry insights. By leveraging trends and storytelling, businesses can enhance brand awareness and build trust with a broader audience. MarTech contributor Constantine von Hoffman has published an in-depth article on b2b marketing on TikTok. Hoffman says, “Data from TikTok and Nielsen also found that the platform is the fastest-growing channel for product discovery. According to the data, 15% of product discoveries begin on TikTok. According to... [...]

Search Engine Land contributor Christine Askew has published an article featuring top 6 B2B paid media platforms and where and how to advertise effectively. She says, “Choosing the right paid media channels is key to B2B advertising success. This guide covers the best PPC platforms – Google, LinkedIn, Microsoft, and more – plus expert tactics to reach decision-makers and drive results. 1. Google Search Google is an effective way to reach B2B decision-makers when they are actively searching. But how do you ensure you’re reaching someone truly looking for a food supplier for their... [...]

Digital Marketing Institute has published a new video ‘Real Career Stories: A Global Career in B2B Marketing’. The DMI team says, “Curious to know how others got to where they are today in their career? On the DMI podcast we get to chat with all sorts of digital marketing professionals – but their career journeys are all unique. In this conversation, we get to hear from Catherine Flynn who is Director for Agency Development and Marketer Education for LinkedIn APAC. Catherine discusses her current role at LinkedIn, where she currently leads teams focused on agency relationships... [...]

B2B marketing in 2025 will focus on AI-driven personalization, data-driven decision-making, and immersive digital experiences. Businesses will prioritize relationship-building through account-based marketing (ABM) and seamless omnichannel strategies. Forrester has published a new guide ‘Predictions 2025: B2B Marketing & Sales’. The Forrester team says, “Discover why successful B2B leaders will thrive by optimizing their infrastructure and data practices. Learn how they’ll renew their focus on customers and fundamentals, bolster their revenue processes, and adapt to a new... [...]

Content Marketing Institute is hosting a webinar ‘How Employee Advocacy Brings the Human Back to B2B’ on Thursday, February 6, 2025, at 2.00 pm EST. The CMI team says, “Let’s make B2B social less boring and turn your team into your biggest marketing asset to drive engagement and measurable results. You’ll learn: How Celonis built a winning employee advocacy program that connects brand awareness to business impact What types of content inspire employees to share, build credibility, and generate meaningful engagement Tips from a LinkedIn expert on how to position employees... [...]

The future of B2B marketing will be driven by personalized experiences, AI-powered automation, and data-driven strategies for better decision-making. Emphasis on thought leadership, sustainability, and long-term relationship building will shape how businesses connect and collaborate. HubSpot has published ‘The Ultimate Guide to B2B Marketing in 2025′. Rachael Nicholson says, “B2B and B2C (business-to-consumer) marketing differ in their respective strategies and applications, as well as in their audiences and how they communicate with them. B2B marketing targets the needs, interests,... [...]

Chatbot traffic refers to the volume of interactions users have with a chatbot on digital platforms. It provides valuable insights into user engagement, preferences, and the effectiveness of automated responses in achieving business objectives. Search Engine Journal contributor Kevin Indig has published an article answering the question ‘How Significant Is AI Chatbot Traffic In B2B?’. He says, “We stand at the doorstep of a comparable technology: AI. ChatGPT is the second fastest-growing consumer product. Capital expenditures of hyperscalers could exceed $300 billion in 2025.2 AI... [...]

MarketingProf’s ‘B2B Marketing Strategies for Faster Conversions’ webinar is available to watch on demand. The MarketingProfs team says, “Your lead generation efforts may have been successful this year, but many B2B marketers struggle to close sales, especially under Q4 pressures. Join us to unpack the latest trends and strategies in B2B lead nurturing. Drawing from Predictiv’s comprehensive 2024 survey of B2B marketers, we’ll explore why 99% of marketers use data-driven strategies, yet only 1 in 3 feel confident in their nurturing efforts. You’ll hear... [...]