Chatbot traffic refers to the volume of interactions users have with a chatbot on digital platforms. It provides valuable insights into user engagement, preferences, and the effectiveness of automated responses in achieving business objectives. Search Engine Journal contributor Kevin Indig has published an article answering the question ‘How Significant Is AI Chatbot Traffic In B2B?’. He says, “We stand at the doorstep of a comparable technology: AI. ChatGPT is the second fastest-growing consumer product. Capital expenditures of hyperscalers could exceed $300 billion in 2025.2 AI... [...]

MarketingProf’s ‘B2B Marketing Strategies for Faster Conversions’ webinar is available to watch on demand. The MarketingProfs team says, “Your lead generation efforts may have been successful this year, but many B2B marketers struggle to close sales, especially under Q4 pressures. Join us to unpack the latest trends and strategies in B2B lead nurturing. Drawing from Predictiv’s comprehensive 2024 survey of B2B marketers, we’ll explore why 99% of marketers use data-driven strategies, yet only 1 in 3 feel confident in their nurturing efforts. You’ll hear... [...]

Digital Marketing Institute has published a new episode of ‘Ahead of the Game’ podcast titled ‘Being Creative with B2B Marketing. The DMI team says, “On this week’s episode of Ahead of the Game, ⁠Will Francis⁠ is joined by ⁠Catherine Flynn,⁠ Director for Agency Development and Marketing Education at LinkedIn APAC. From her early days at Eircell and Facebook (Meta) to her current role, Catherine discusses her 20+ year career in marketing, touching on the evolution of B2B marketing and why creativity is more crucial than ever to connect with today’s... [...]

This is a reminder for the MarketingProfs webinar to be held on October 31, 2024. B2B marketing strategies focus on building long-term relationships through personalized communication and value-driven content. Effective strategies include leveraging account-based marketing, networking, and optimizing digital channels to target decision-makers and enhance lead generation. MarketingProfs is hosting a webinar ‘The Lead Nurturing Playbook: B2B Marketing Strategies for Faster Conversions’ on Thursday, October 31, 2024, at 2:00 pm ET. The MarketingProfs team says, “Your lead generation... [...]

B2B marketing strategies focus on building long-term relationships through personalized communication and value-driven content. Effective strategies include leveraging account-based marketing, networking, and optimizing digital channels to target decision-makers and enhance lead generation. MarketingProfs is hosting a webinar ‘The Lead Nurturing Playbook: B2B Marketing Strategies for Faster Conversions’ on Thursday, October 31, 2024, at 2:00 pm ET. The MarketingProfs team says, “Your lead generation efforts may have been successful this year, but many B2B marketers struggle to... [...]

B2B marketing focuses on building relationships between businesses, emphasizing value-driven communication and long-term partnerships. It involves targeted strategies to meet the specific needs of companies, rather than individual consumers. Is this conversation helpful so far? Semrush contributor Marilyn Wilkinson has published an article featuring 89 b2b marketing statistics for 2024. She says, “Let’s explore the most important B2B marketing stats for 2024 and beyond. B2B Marketing Priorities and Challenges  The number one priority for B2B marketers is growing a high-quality lead... [...]

Orbit Media founder Andy Crestodina has published an article featuring a 13-point checklist for the perfect B2B website service page. He says, “The B2B marketing website is critical in driving demand through clarity and trust, through content and design. We invite you to review the service pages on your website against this checklist. Are there missed opportunities?  Is anything unclear?  Could changes to the content and design make it a better page? 1. Short and descriptive headline Those few words at the top of the page should pass the “backyard BBQ test.” Imagine you meet someone... [...]

B2B marketing focuses on promoting products or services to other businesses, emphasizing building long-term relationships and demonstrating ROI. It often involves personalized communication, leveraging industry expertise to address specific business needs and challenges. HubSpot contributor Allie Decker has published ‘The Ultimate Guide to B2B Marketing in 2024′. She says, “The purpose of B2B marketing is to make other businesses familiar with your brand name, show the value of your product or service, and convert them into customers. HubSpot is an example of a company that engages... [...]

MarketingProfs has published a new report ‘The 2024 B2B Marketer’s Playbook’ featuring strategies and insider insights for B2B marketers to plan beyond today’s trends. The MarketingProfs team says, “The B2B marketing landscape is always evolving. Trends come and go. And you have to keep up. The 2024 B2B Marketer’s Playbook is here to help you not just focus on the latest trends, but to connect the dots between what’s happening now and what to expect in the months ahead. Dig into 12 winning strategies that feature insights from some of the best and brightest... [...]

When it comes to better collaboration and personalization, increased productivity, and accelerated growth, future AI and ML marketing benefits are seemingly limitless, and valuable use cases for every stage of the marketing cycle are already available today. Digital Marketing Depot has published a new ebook ‘5 Ways AI and Machine Learning Accelerate B2B Marketing ROI’. The DMD team says, “Download the ebook to learn five ways you can use AI, generative AI and machine learning right now to boost your organization’s B2B marketing ROI: Segmentation: Precisely identify and group... [...]