Ginny Marvin says, “The latest version of Bing Ads Editor is out. Version 11.9 offers support for Enhanced CPC bidding and the ability to export standard text ads to a spreadsheet formatted for enhanced text ads. If you’re not importing expanded text ads from AdWords, you can convert Bing Ads standard text ads to enhanced text ads (ETA) via Editor by selecting “Export as expanded text ads” from the Export tab in the Ads view. You’ll need to manually add a column titled “Title Part 2” to the Excel sheet. Once you update the ads to fit the ETA framework, import them back into... [...]

Ginny Marvin says, “Bing Ads’ search retargeting, powered by its Universal Event Tag, lets advertisers create audience lists of users who have visited their sites after clicking on search ads. Now, advertisers can use those lists to keep past visitors that meet certain criteria from seeing their search ads. The ability to exclude audiences gives advertisers much more flexibility with their Bing Ads search retargeting. As just one example, advertisers will be able to keep users who’ve already made a purchase from seeing ads promoting a price reduction. As with regular audience targeting,... [...]