Recently we covered a news item that answers six questions on ‘Blockchain and its use in marketing‘. Forbes contributor Steve Olenski has talked about three ways blockchain can benefit our digital advertising efforts. Olenski says, “Here’s 3 ways blockchain benefit digital advertising. 1. Ad Fraud The media industry has been under fire as problems with online ad fraud, more precisely bots instead of humans seeing or ‘clicking’ on ads, have shown unrealistic measurement of campaigns. Usually, online advertising uses automated technology, and it can be unclear where... [...]