In today’s digital age, healthcare marketers (such as hospitals, clinics, doctors, and health and wellness stores) have a golden opportunity to engage clients effectively. However, many are struggling with content marketing efficacy. Central to overcoming this challenge is crafting SEO-driven content for client engagement. Here’s a deep dive into nine actionable tips to help healthcare providers master this art. No. 1 Understand Your Audience’s Needs People with healthcare needs are constantly searching for reliable information to address their health concerns. As healthcare... [...]

A strong SEO strategy can help you to escalate your blog or website to a new level. By keeping pace with the changing search algorithms, you can continue to benefit from the search engines. SEMrush contributor Connor Lahey has shared nine tips to help you optimize your blog posts for SEO. He says, “Whether you’re a small business owner looking to launch an e-commerce site or an SEO expert, below is an in-depth overview of our top blog SEO tips to help you optimize your next piece of content. More specifically, we’ll explain how great content should: Leverage Topic Clusters to Organize... [...]