Retargeting ads allow your business to show targeted ads to the users who visited your website and didn’t complete a conversion – purchase an item, fill in a contact form, download a file, etc. Search Engine Journal’s VIP contributor Brooke Osmundson has published an article explaining how retargeting ads work. She says, “Simply put, retargeting ads help lead users to the next step in their buyer journey. It’s not just an ad that gets users to “buy now.” Your retargeting message should not be a rehash of your original marketing message. Smart retargeting, however, focuses... [...]

Search Engine Journal has published a new e-book ‘Winning at Retargeting: Tips to Reconnect & Convert’. The SEJ team says, “Winning At Retargeting: Tips To Reconnect & Convert, authored by Sean Johnston and Tori Holland, digital advertising experts from Closed Loop, highlights the best practices you need to know to drive the best results for your remarketing and retargeting efforts. You’ll learn a complete framework for successful conversions and find retargeting examples from brands to inspire your own campaigns, too. By the end of this guide, you’ll be able to: Understand... [...]

Search Engine Journal has published a new e-book ‘Winning At Retargeting: Tips To Reconnect & Convert’. The SEJ team says, “You’ll learn a complete framework for successful conversions and find retargeting examples from brands to inspire your own campaigns, too. By the end of this guide, you’ll be able to: Understand the differences between these two tactics and determine which strategies are right for your goals. Identify the key factors to consider in launching your RM/RT efforts. Figure out which advertising platforms are best to run your campaigns. Apply consumer... [...]

Growing your online business is all about maximizing lead generation. Considering that the average conversion rates (visitors converted to leads) for online retailers dropped from 3.44% in 2018 to 2.57% in 2019, lead generation is more challenging than you might think. Financial woes might hamper efforts even more. With an average startup capital of $10,000 and finances reeling from COVID-19, that marketing budget is already stretched. It’s at times like these that using your business’s greatest asset becomes essential, but how do you do that? In this post, we’ll look at retargeting and... [...]

Remarketing or retargeting is the marketing concept in which you reconnect with users who have visited your website in the past. It is done with the help of display ads. Portent contributor Timothy Johnson has shared some useful tips on how to use responsive display ads for remarketing. Johnson says, “There are many different ways to remarket to users, but for this post, we are going to focus on remarketing via Google and the Google Display Network. First, we’ll cover how to jump into Google display remarketing, and then how to use responsive display ads. How to Get Started... [...]

In business and marketing retargeting helps you sell different items to the same customers by reaching them in multiple ways. As Shopify defines it, “Retargeting is a paid ads strategy that allows you to show ads on different platforms to people who have already visited your website”. Shopify contributor Desirae Odjick has shared four retargeting tips to help you enhance your business. Odjick says, “To help you get started, we spoke with two experts about the hidden value of retargeting and how to set up your first campaigns. Brent Stirling runs paid social media here at Shopify,... [...]

Cindy Donovan and her team have just released new traffic software for getting penny clicks: PixlyPro. PixlyPro is a link shortener with built-in integration to six social media platforms (Facebook, Twitter, Pinterest, Google Ads, LinkedIn and Quora). It also has built-in “call to action” (CTA) software that enables you to use any URL and have your call to action associated with it. Users who click on your link are then “pixelized” and so you can retarget them. Because of this powerful retargeting capability, you can take advantage of traffic to any website and use its traffic as... [...]

Mario Brown has been using Facebook as a profitable marketing tool. The key to his success is retargeting, showing ads to people wherever they go after they have clicked on his ad in Facebook. The key to getting a large retargeting list is his video ads that cause Facebook users to make that first click. In Video Ads Mastery, he shows how you can use this same advertising + retargeting technique to build your own business. Brown says this approach can start a revolution in social media marketing by giving you Step By Step instructions in how to build passionate audiences in your niche and do it... [...]

Usually, you wait until a visitor comes to your site, and cookie them while there so that when they later visit Facebook (or some other websites) they will again see an ad for your product. Retargeting works, but it could work better if you were able to differentiate between a visitor who was on your site for a few seconds and one that was there for several minutes. Suppose you could only show your ads to people who showed an interest in your product by staying several minutes to read about it. If you only show retargeting ads to people who have demonstrated an interest in your product, your ad... [...]

98% of your visitors leave your web site without taking any action. According to Kevin Fayhe, if you engage these visitors properly, you can make an extra $200 – $250 per day. He shows how in Retargeter Profit Maximiser. Remarkably, people already be earning a six figure online income, as well as those who are complete tech-phobic beginners, are finding that this approach increases their income. If you want to improve the return on your investment for traffic, this may be the answer. Fayhe and his business partner, Pallab Ghosal include “hold your hand, step-by-step” training... [...]