Racehel Rofé has been selling online for years, and she has been creating products to help other online marketers for almost as long. She has just released new software that gets more sales without needing to increase your visitors. She calls it Video Retargeter. Retargeting is a recent trend in online marketing. When someone looks at a product on your website, but leaves without buying, they don’t leave without a record of that unfulfilled product interest. Something like a cookie records what they have done. When they visit other sites in retargeting networks, such as Facebook and YouTube,... [...]

If you don’t have traffic, you don’t have an online business. Face it; that’s the brutal fact of life. You need sources where you can find traffic. Facebook, Google Search, Google Adwords and Bing Search are the most famous, but there are others that are often overlooked, even though they provide lower cost, high quality traffic. Now, The Traffic Monopoly shows you another traffic source, and it is proving to be very profitable. This system is brand new and unlike any other solo ad, instant email traffic approach you may have tried. In this training, you are being introduced to an under-used... [...]

The partnership between Mark Thompson and Matt Callen has produced another new product, FunnelTrax. This new product is addressing a need all smart marketers have. If you want to be successful in online marketing you need to know what is working and what isn’t. You need to then do less of what isn’t and more of what is. That what FunnelTrax can do for you. Here’s how it works: ■ Simple Link/Funnel Tracking, plus Advanced features: You can create complete campaigns to track the success of links and of whole funnels; do it in 30 seconds or less. ■ Affiliate Link Cloaking: Hide your affiliate... [...]

Reed Floren has just released training most online marketers would benefit from, How to Build Your Email List with Solo Ads . Many online marketers (sellers of ads) offer to other marketers (buyers of ads) to send ads to the ad seller’s mailing list (or a portion of the list). The ads are called solo ads since the email with the ad has no other content other than the ad; it’s alone or “solo” in the email. The fee for the ad is usually based on how many “clicks” the buyer receives from the ad. The number of clicks depends on many factors, including the size of the list receiving... [...]

If people see your marketing messages more than once they are more likely to buy. Marketers have known this for over a century. Online, the way to do this is “retargeting”. Your ad follows your visitor after he or she leaaves your site. When they visit a “cooperative” site, they see your ad again. How do you implement retargeting? There are various ways, all involving software. Two years ago, Justin Wheeler met a retargeting expert named Shawn Shellenbarger, who had worked with Google in testing the initial retargeting solution. Shellenbarger had collected over 1 million... [...]

There are many people who have web sites in your niche. The smart ones have mailing lists of people interested in their site, and many times those people have already bought something from their site. To build your own mailing list, a typical technique is to make a deal with one of these site owners to send your add as a “solo” (that is, by itself, without any other content) to their subscribers. This has the potential to grow your own list significantly. But it also can be a big money-waster if you don’t do it wisely. Paul Nicholls has been experimenting with solo ads for a long... [...]

Paul Nicholls says he has been using solo ads for years to build his business. You may have had a bad experience buying solo ads from various vendors. You paid a lot of money and have little to show for it. Nicholls had the same problem at first After spending hundreds of dollars (pounds, actually, since he is in England), he took a look at his buying strategy and decided to get smarter about what he was doing. He couldn’t find any quality training on how to do it, so he decided to become the expert, himself, through experimentation. He uncovered some techniques that started working for him,... [...]

Paul Nicholls uses solo ads to run his business. He consistently makes a profit from his ads, earning 2-3 times what he spent on the ad, or even more. In a world where many solo ads don’t earn any profit at all, and often result in a loss, Nicholls is an exception, someone who has learned to use solo ads the right way, the profitable way. Now he is sharing his solo ad strategy with us in Solo Ad Professor. He wasn’t always this successful; his first ads reaped no sales at all, but, as he tells the story, “I stumbled across a Powerful Solo Ad Formula that Changed Everything.” Not... [...]

Everywhere we go on the web, we see an ad by Chris Munch. That’s because we have visited his sites, and he uses retargeting to remind us of what he can offer. There are technical ingredients to a successful retargeting campaign that must be executed correctly for it to work. But, just as important, there are marketing plans and processes that must be done right, or your retargeted ads, even though they show up on people’s screens, will not bring in the desired sales. Retargeting can help you monetize the visits to your site that don’t results in immediate sales. It could be a... [...]

AdRoll has released a new book titled “The Retargeting Playbook”. The AdRoll team says, “Over the past few years, retargeting has become as essential as search-engine marketing and email for engaging and converting customers. In this essential guide, co-authors Adam Berke (President of AdRoll) Lauren Vaccarello (VP of Marketing) and Greg Fulton (Head of Product) teach marketers how to drive real revenue with retargeting”. Key topic of the book are: Who should use retargeting—and why What it takes to define optimization strategies that work How to face the opportunities... [...]