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Wednesday, May 4, 2016
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Archive for the ‘ Internet Marketing Tips ’ Category

‘Got 10 Minutes? 6 Ways Small Business Can Boost Sales #DreamSmallBiz’ – Business.com

Tommy Wyher says, “Springtime doesn’t just mean nicer weather and blooming flowers. It’s also the time of year that small businesses are celebrated all across the United States during National Small Business Week. For small business owners, now is the time to leverage the “choose small business” momentum across the country and optimize your marketing efforts to gain the most out of the season. Depending on your business and the resources you have on hand, significant changes in your marketing program may seem costly or tedious, but they don’t have to be. Often, small changes go... (Read More ...)

‘Increase Your Marketing ROI with Free Content’ – Entrepreneur

Eric Siu says, “Increasing your marketing return on investment (ROI) happens when you increase your returns, decrease your costs or both. Both, of course, is what most marketers aspire to, but it’s admittedly difficult to achieve. One of the easiest leverage points in the equation is to reduce costs, and that’s where free content comes in. No, I’m not talking about the older content models, where writers distributed content in exchange for backlinks. Those sites served a useful purpose at the time, but are no longer as appealing to marketers, thanks to changes in Google’s algorithm.... (Read More ...)

‘Small Business Marketing Tactics Revealed in Infusionsoft, LeadPages Study’ – Small Business Trends

Paul Chaney says, “In December 2015, marketing automation technology company Infusionsoft, along with LeadPages, a maker of landing page software, conducted a marketing tactics survey of more than 1,000 small businesses across the U.S. regarding their use of digital marketing and published the findings in the “2016 Small Business Marketing Trends Report.” The report created from the marketing tactics survey covered five main topic areas: Goals and Priorities. What small business owners hope to achieve with their marketing in 2016; Challenges. What small business owners are struggling... (Read More ...)

‘Digital Does Not Mean “Just Build a Website”‘ – HubSpot

Rob Ristango says, “Many traditional publishers have prematurely thrown in the towel on digital. “I have a website, but no one wants to advertise on it.” “I have an iPad version of my print magazine, but only a tiny fraction of my audience subscribes.” “I have made pdf’s of all my articles but no one is downloading them.” The problem is not that content creators cannot make money in digital. The problem is digital facsimiles of print products are not what the customer wants. Data support this. For example, according to the Alliance for Audited Media, digital editions represent... (Read More ...)

‘What Do B2B Marketers Really Do? Forrester Wants To Know’ – Forrester

Laura Ramos says, “Have you ever wondered about the tactical challenges B2B marketers (like you) face across role responsibilities like building brand/awareness, generating qualified demand, nurturing leads into qualified sales opportunities, enabling sales/channel partners to better close business, and expanding current customer relationships? Or how your practices around technology adoption, process change, modern marketing skill development, and sales alignment compare to peers? If you tell us — we will tell you more in return. Many of you read our blog and research, or talk to... (Read More ...)

‘How to Be Ready for the Future of Marketing in 3 steps’ – MarketingSherpa Blog

Brian Carroll says, “Marketers by the very nature of what they do are constantly trying to predict what’s going to happen next. That could include answering questions like: What’s our next big campaign? How will this new channel perform at generating leads? Will this strategy work? But marketers seldom — if at all — get to sit back to wonder about or predict the broader future of marketing. In my role as chief evangelist, I often get to talk to influencers about what they’re seeing in the marketing community. When I read about Nick Johnson, Brand Director, Incite Group, and the... (Read More ...)

‘Four Scrappy Content Marketing Hacks’ – MarketingProfs

Nick Westergaard says, “Content marketing isn’t going anywhere: 76% of B2B marketers say they are planning to produce more content in the year ahead; moreover, the top concerns of B2B marketers are the creation of enough content and the lack of budget, according to the latest data from Content Marketing Institute and MarketingProfs. The struggle is real for marketers everywhere: “We could all use a few people and a few dollars more,” Schwinn’s Samantha Hersil told me. Instead of getting frustrated, however, content marketers need to get scrappy and embrace how they... (Read More ...)

‘Should you move your blog to Medium or Facebook? The post dot-com era for content’ – Marketing Land

Patrick Armitage says, “We are currently experiencing a content marketing upheaval, the likes of which have never been seen before. Brands are increasingly reliant on third-party platforms for their content and distribution. These are exciting times — but also uncertain ones. Is this reliance a good thing? A bad thing? Whatever it is, it’s definitely going to change how we think about the conventions of content strategy. The latest trends reshaping content marketing Consider the most recent trends that are changing the conventions of content marketing: Trend 1: Brands now launch their... (Read More ...)

‘Facebook’s F8 updates mark shift from screens to experiences’ – Econsultancy

Prosper Williams says, “June 29th 2007 is noteworthy for being the day Apple ushered in the biggest technology and business transition in history with the release of the iPhone. And it looks like when we connect the dots in five to ten years times, April 12th 2016, will be a date that is just as significant. If you’re wondering, April 12th was the day Facebook announced its roadmap for the next ten years, with particular emphasis placed on immersive technologies like virtual and augmented reality. The shift from screens to environments While many of us are still making the transition... (Read More ...)

‘4 Trust-Building Steps that Get Your Prospects to Eat Out of Your Hands’ – Copyblogger

Beth Hayden says, “Are you scaring away your best prospects? When you’re new to content marketing, you might inadvertently send a frightening message to your potential customers and clients. Your heart is probably in the right place. You’re trying to provide value and put your best offers in front of people — but your approach might miss the mark. And that wrong approach might cause terrible conversion rates for your opt-in forms and low sales of your products and services. Want to know how to stop scaring off your prospects, build trust, and start attracting tons of subscribers and... (Read More ...)