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Wednesday, February 10, 2016
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Archive for the ‘ Internet Marketing Tips ’ Category

‘PageRank Is Dead. What Marketers Need Now Is Trust Flow’ – Entrepreneur

Chris Lucas says, “Poor PageRank. We knew it. We used it. We sang its praises. But, alas, PageRank is dead. And the world has changed — at least when it comes to search engine optimization (SEO), scoring and optimization. As an industry, we’ve had some time to get adjusted. John Mueller announced in 2013 that Google would no longer be updating Toolbar PageRank — its system for ranking web pages based on value. In the two years since that bomb dropped, we’ve redefined the essence of what is really important when it comes to SEO measurement, and a new scoring model has emerged:... (Read More ...)

‘How to Create Blockbuster YouTube Channel Success in Any Niche’ – MarketingProfs

Ayelet Weisz says, “”My niche is so boring,” complained a mortgage and family-finance consultant at a conference. I looked at him at disbelief, and not just because he was the business owner. After all, not everyone gets to be in a business where emotions run high and decisions affect the rest of your life. Some people sell bus tickets. Or toilet paper. Yet, even those of us who get to talk about A/B tests for button colors, case study marketing, and blog post headlines all day, every day… even we sometimes worry we’d come off as boring: How can a “boring”... (Read More ...)

‘Google Takes New Measures Against 3 Giant Botnets’ – Marketing Land

Ginny Marvin says, “In the ongoing battle against scammers that unleash malware on unwitting users through ads, Google announced Tuesday that it has added a new feature to automatically filter traffic from three of the biggest ad fraud botnets. Vast networks of malware-infected computers, known as botnets, generate vast sums of revenue for perpetrators while depleting advertiser budgets on fake traffic by mimicking ad traffic patterns that look nearly identical to usual user behavior. Google says the trio of ad malware targeted in this latest filter action — Bedep, Beetal and Changthangi... (Read More ...)

‘SEO for PRs: a basic guide for greater client success’ – Econsultancy

Damon Rutherford says, “Forward-thinking PR agencies are quickly learning that by adding comprehensive search engine optimisation (SEO) to their range of services they can differentiate themselves from their competition and deliver significant additional value to their clients. As an SEO, my work with these agencies has increased in line with this development. Why have PR agencies started to embrace advanced SEO? The Google algorithm development rewards websites securing high quality links and mentions from dominant websites, giving PR agencies a new advantage over traditional SEO agencies. PR... (Read More ...)

‘The Need for Leads: Why Marketing is the Perfect Wingman for Sales’ – HubSpot

Peter Cartier says, “Historically, the two “top guns” of customer engagement have never really seen eye-to-eye thanks to a long time rivalry fueled by their ego and perpetuated by differing metrics. All over the world, sales and marketing teams have inherited various roadblocks that keep them from working well together. Mistrust, miscommunication and different goals continue to pull the teams in separate directions. And while the two departments have been on a highway to the danger zone since they were created, the past decade has introduced many changes within each position to bring... (Read More ...)

‘We’re Thrilled to Announce… Moz Local Insights Released from Beta!’ – MOZ

Dudley Carr says, “Today we’re excited to remove the Beta label on Moz Local Insights! This feature has been in beta since November when David first announced it. This release of Insights continues the push to provide our customers with a holistic understanding of local search presence. First, a tremendous thank you to all of our customers who gave us feedback about what works and what doesn’t work. In the two months that Insights has been active for all 60K+ listings in Moz Local, we’ve collected 2.5 billion individual metrics! Insights is tracking 220K search keywords, traffic for... (Read More ...)

‘B2B Marketers: Mind The Content Credibility Gap’ – Forrester

Daniel Klein says, “Delivering credible, objective, and engaging content is a must for today’s B2B marketer as prospects discover, explore, and buy your solution. But what attributes and sources make content credible and objective to B2B buyers? This is a common question asked of my consulting team, and in the age of the customer — where empowered buyers rely on multiple content sources before talking with a sales team and 50% of buyers say much of the content they receive is useless — the answer is more important than ever. To get answers to this and other key questions we receive... (Read More ...)

‘4 Key Reasons Local Businesses Fail When Using Google AdWords’ – Entrepreneur

Perry Marshall says, “You’ve likely heard other business owners trashing Google AdWords as expensive, complicated, and ineffective. Good, let them! That just means there’ll be less competition for you. AdWords does get a bad rap in many circles, and while clicks are expensive for most people and the interface complex, most of the time when advertisers get bad results, they only have themselves (or those they hire to manage their campaigns) to blame. There are four main reasons local businesses fail with Google AdWords. Let’s cover them briefly here so you know what you’re... (Read More ...)

‘Google: Flash Ads Are Finally Going Out, HTML5 Ads Are In’ – Marketing Land

Ginny Marvin says, “After taking many steps in this direction, Google announced Tuesday that it will finally stop serving Flash formatted display ads. As of June 30, 2016, advertisers will no longer be able to upload new Flash ads into AdWords or DoubleClick. The final hit will happen on January 2, 2017, when Flash ads will no longer be eligible to run on Google’s ad networks. All display ads are to be built in HTML5. Oddly, video ads built in Flash won’t be affected by these deadlines, the company says. There’s no word when similar changes will affect video. This is the final of many... (Read More ...)

‘What is Retention Marketing, and Why You Need to Start Today’ – HubSpot

Alex McEachern says, “Retention marketing, the mysterious form of marketing that seems to be popping into your favorite ecommerce blogs, podcasts, and even into conversations with your other merchant friends. The whisperings have started, but do you really know what retention marketing is? What is Retention Marketing? Retention marketing is a new form of marketing that is becoming more and more prevalent in the ecommerce world. The focus of this school of marketing is to create engaged customers that return to your store to shop again. It is a shift in focusing only on the acquisition of... (Read More ...)