AI search optimization tailors your content and site structure to align with how AI-driven search engines deliver answers. It ensures your brand stays visible in conversational, intent-based search results. The latest ‘Exposure Ninja’ video is titled ‘What is AI Search Optimisation (and How To Do It)’. This video covers the following: The hidden mechanics behind how AI tools select which brands to recommend The three-pillar framework that’s driving 100-300% increases in AI mentions within three months Why AI tools “overwhelmingly reference list... [...]

Retail media can boost holiday sales by placing targeted ads directly where shoppers are ready to buy. Strategic holiday campaigns on retail platforms help brands capture seasonal demand and maximize revenue. EMARKETER is hosting a webinar, ‘Test, Learn, Win: The Creative Edge in Retail Media for Holiday Success’ on Tuesday, July 15, 2025, at 2.00 pm ET. The EMARKETER team says, “Stay ahead this holiday season with proven retail media strategies that drive real results. Join us for a Tech-Talk Webinar where experts from TripleLift will share practical tips on mapping the... [...]

This is a reminder for the EMARKETER webinar on July 1, 2025. In a shifting economy, marketing strategies must adapt to changing consumer priorities, spending habits, and market uncertainties. Brands need to focus on value, trust, and agility to stay competitive. EMARKETER is hosting a webinar, ‘Recession-Proofing Your Strategy in a Shifting Economy’ on Tuesday, July 1, 2025, at 2.00 pm ET. The EMARKETER team says, “From the looming threat of a recession to shifting global trade dynamics and unpredictable policy decisions, today’s market signals are anything but clear. Join... [...]

AI tools simplify video creation by automating editing, adding voiceovers, and generating visuals from text prompts. This helps marketers and creators produce engaging videos faster and more affordably. HubSpot has published the latest episode of the ‘This New AI Tool Makes Videos Better & Faster Than You’. It covers the following: Virtual Creators for SMB Branding Fabricated Content and Future Algorithms Enhancing Realism Through Body Language Creativity Over Tools ChatGPT Image Customization... [...]

A strong messaging strategy ensures your brand communicates a clear, consistent, and compelling value proposition across all channels. It helps connect emotionally with your audience and drive action. Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘Advanced Messaging Strategy: Making Your Product a Must Have’ featuring Katelyn Bourgoin. ​The SME team says, “Learn how to go beyond generic marketing and connect with what your audience actually cares... [...]

CTV is the fastest-growing channel in digital marketing for a reason: marketers who understand how to leverage it and measure its impact are transforming their business results. Digital Marketing Depot has published ‘The Ultimate CTV Start-Up Kit’. The DMD team says, “The channel’s unique combination of big-screen storytelling and digital targeting and reporting isn’t easy to master for performance marketers, however. Strategic measurement shifts, reporting to the C suite, and a full grasp of the CTV ecosystem have all proven challenging for platform newcomers. This guide,... [...]

Building a lasting marketing career requires continuous learning, adaptability to evolving trends, and a strong foundation in strategy and creativity. Networking and personal branding also play crucial roles in long-term success. Content Marketing Institute contributor Ann Gynn has published an article featuring 25+ tips for newbies and pros on building a lasting marketing career.  She says, “Want a long-lasting career in content-driven marketing? We’ve got over 25 ideas on how to do it from the experts presenting at Content Marketing World. Although we asked them for advice for new... [...]

Google’s AI Mode is an advanced feature that integrates generative AI into search, offering smarter, context-aware responses and summaries directly within results. It transforms search into a more interactive, assistant-like experience. The latest ‘Exposure Ninja’ video is titled ‘How To Rank in Google’s AI Mode’. This video covers the following: Why branded web mentions are the strongest correlation factor for AI search visibility (backed by new Ahrefs data) How AI tools form brand associations through “embeddings” and learned patterns The... [...]

AI is transforming eCommerce by personalizing shopping experiences and automating customer service. It enhances product recommendations, inventory management, and dynamic pricing for better efficiency and sales. EMARKETER is hosting a webinar, ‘From Discovery to Checkout: Winning Strategies for Ecommerce Amid AI, Tariffs, and Shifting Consumer Behavior’ on Tuesday, July 1, 2025, at 2.00 pm ET. The EMARKETER team says, “As ecommerce market dynamics rapidly evolve, driven by factors such as AI and fluctuating global tariffs, brands and retailers are navigating an increasingly... [...]

Digital Marketing Institute has published a new episode of the DMI podcast titled ‘Use AI in Your Job Search’. The DMI team says, “In this quick-fire video, Jim Lecinski shares how graduates and job seekers can use AI tools like ChatGPT and Gemini to supercharge their job search and interview prep. Use AI to analyze job descriptions and tailor your CV Get feedback on your strengths and gaps Run synthetic interviews based on real LinkedIn profiles Boost your confidence, polish your responses, and stand out”. Digital Marketing Institute  [...]