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Sunday, October 4, 2015
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Archive for the ‘ Internet Marketing Tips ’ Category

‘Facebook News Feed Benchmarks for Marketers’ – ‘MarketingProfs’ Blog

Ayaz Nanji says, “Which types of content are brands sharing most often on Facebook? Do engagement levels vary by post type? How many posts are businesses creating on average per month? Has the number of video posts increased significantly this year? To find out, Quintly examined more than 80 million Facebook posts (photo, video, link, status, and other types) shared between June 2014 and June 2015 by more than 100,000 accounts. Below, key findings from the report. Post Types Some 45% of the Facebook posts examined were links, 44% were photos, 8% were status updates, and 3% were videos“. Facebook... (Read More ...)

‘Google Display Network Will Charge Only For Ads That Are Viewed’ – ‘Marketing Land’ Article

Martin Beck says, “Google today announced a commitment to only charge for display ads that are viewed. Speaking during a keynote discussion at SMX East in New York, Brad Bender, vice president of product management of the Google Display Network, said: “I’m pleased to announce that GDN is moving to 100% viewable. We’re going to migrate all of the CPMs in the system to viewable CPMs. All advertisers will be able to see viewable metrics so they can make better decisions.” The move, which Bender said will be rolled out to GDN users in the next couple weeks, should be welcome news to... (Read More ...)

’13 Email Workflows You Should Be Using in Your Marketing Automation’ – HubSpot

Pamela Vaughan says, “Are your contacts going with the flow, or are they just sitting dormant in your marketing database? If you don’t have any automated email workflows set up, your answer is probably the latter — which means you’re missing out on some major opportunities to nurture and engage your existing contacts. Did you know that B2B marketers who implement marketing automation increase their sales pipeline contribution by an average of 10% according to a report by Forrester? But wait … there’s more. Lead nurturing campaigns aren’t the only... (Read More ...)

‘Get Ready for the Races: Black Friday is Closer than You Think’ – ‘’ Blog staff says, “Now that pumpkin spice is everywhere, it is definitely time to prepare for Black Friday—the big dance arriving on the heels of Thanksgiving. Even if you’re not a brick-and-mortar retailer, this huge day and its cousins, Cyber Monday and Small Business Saturday, likely drive a lot of sales for your business. It’s not enough just to hire a few extra people and hope for the best. You need a plan and you need one now if you hope to leverage the power of Black Friday. “Many small business owners feel intimidated when it comes to Black Friday, that holiest of... (Read More ...)

‘It’s Time to Diversify Your Online Sales Strategy’ – ‘Entrepreneur’ Blog

Derek Newton says, “Taking something to market used to mean literally taking it to the market. Now, the market exists everywhere online all at once. And the number of places your product needs to be in order to be on the market is expanding and many individual marketplaces are growing. With more and more places to be, it makes less and less sense to be in just one spot. “It’s clear [that] small businesses banking on e-commerce shouldn’t rely too heavily on one channel to make their presence known,” wrote Heather Clancy, a contributor for Small Business Matters. To include... (Read More ...)

‘8 Free Tools to Boost Your Blog’ – Content Marketing Institute

Dave Schneider says, “While the old adage, “You get what you pay for,” usually rings true, sometimes what you can get for free is pretty good. Luckily, many people sympathize with bloggers who don’t have the investment to buy tools to help improve their effort. They have created some awesome free tools that can take your blog to the next level Here are eight that rank high on my list: 1. Quicksprout’s content analysis Many people associate Quicksprout with Neil Patel, a powerhouse content creator. But it also is an awesome content analysis tool. You put in a URL and the analysis will... (Read More ...)

‘Testing and Optimization: Welcome send test results in 46% open rate for CNET’ – ‘MarketingExperiments’ Blog

Kyla Cobb says, “One of the most discussed sends in email marketing is the welcome email — and for good reason. This first email often acts as the first point of direct contact a customer has with your brand, so the pressure to make it as perfect as possible is there. That’s where testing comes into play. In her session at MarketingSherpa Email Summit 2015, Diana Primeau, Director of Member Services, CNET, spoke on the importance of testing her brand’s welcome and nurturing series as well as how the brand utilized segmentation to create a more personalized content series. Described... (Read More ...)

‘Why the Ad Blocking Panic Shouldn’t Scare Smart Publishers’ – ‘Copyblogger’ Blog

Demian Farnworth says, “Let’s do a little thought experiment for a minute. Imagine a life without The Awl, The Huffington Post, the New York Times, Drudge Report, The Onion, The Toast, The Verge, or Vox. Without Brain Pickings, Slate, FiveThirtyEight, Pitchfork, The Paris Review, Mental Floss, Vice, xoJane, ProPublica, Quartz, Marc and Angel, or Grantland. You get the idea; I want you to imagine a life without your favorite online publications. A digital content ghost town. Got it? Now my question for you is this: would your life be better or worse without these publications?“. Why... (Read More ...)

‘Affiliate marketing’s cross-device challenge’ – ‘Econsultancy’ Blog

Anthony Clements says, “The challenge of tracking cross-device transactions is a critical one for all digital marketers, but for a channel premised on paid for conversions, it takes on a heightened importance. Cross device tracking first came on the radar in 2011, when it became obvious that online users were regularly accessing links and content from publishers across more than one device. As mobile traffic across the network grew at a disproportionate rate to mobile sales, the industry had a new challenge to be tackle: how to identify and match those users that view publisher websites... (Read More ...)

‘The Problem With Google Analytics E-Commerce Tracking’ – ‘Marketing Land’ Article

Patrick Stox says, “Many companies don’t understand why visitor data and e-commerce sales are underreported in Google Analytics, and this tends to cause confusion. In this article, I’ll explain why what you see in Google Analytics doesn’t jibe with what you view in server logs and sales data. Google Analytics doesn’t have access to the actual sales data, only the data that is reported to it. While the Google Analytics data should not be used for financial reporting, it is a good indicator of sales and useful for data analysis. Here are some reasons why the data is not accurate. Missing... (Read More ...)