HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘How This GPT-4 Prompt Is Breaking a $257 Billion Industry’. The video covers the following: GPT-2 chatbot added with secret model. Chat GBT model quality declining with time. AI models face popularity penalties, but advancing rapidly. Learning from experience, optimistic attitude, pursuing growth. AI’s potential for brand tracking discussed positively. Tested prompt in Claude, matches current awareness. Analyzing automatable tasks in marketing... [...]

In marketing’s landscape, loyalty is the prized jewel, nurtured through exceptional experiences and genuine connections. Brands thrive when trust is upheld, forging enduring relationships that transcend transactions. Digital Marketing Depot has published a new white paper ‘2024 State of Loyalty Report’. The DMD team says, “There is immense value in a loyal customer base. A whopping 63% of consumers even say they’ll pay more to shop with the brands they’re loyal to. But as consumer behavior shifts, cultivating this loyalty is easier said than done. That’s why Marigold created... [...]

HubSpot has published the latest episode of ‘My First Million’ podcast episode titled ‘Data Backed Businesses Guaranteed To Make +$1M From Day 1’. It covers the following: Idea: Build businesses for people with audiences Idea: Wirecutter for products that won’t kill you One chart business category: Regulation Opportunity: Become a protege Philosophy students better than Business students Working hard vs working winning while lazy Billionaire is a state of mind Silicon Valley guys envy hedge fund guys. HubSpot  [...]

Leveraging ChatGPT for email marketing revolutionizes engagement strategies by infusing emails with personalized, conversational content. With its natural language understanding, ChatGPT crafts compelling messages that resonate with recipients, fostering a sense of connection and authenticity. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘How I Use ChatGPT To Grow My 54,000+ Subscriber Newsletter’. The video covers the following: Media empire, AI tension, creativity, and optimism. Exploring new... [...]

This is a reminder for the Adweek webinar to be held on May 7, 2024.  It’s upfronts season, and TV advertisers are already busy locking in their annual media buys to attract the audiences of tomorrow, today. Adweek is hosting a webinar ‘The Marketer’s Guide to Evergreen CTV Ads’ on Tuesday, May 7, 2024, at 1.00 pm ET. The Adweek team says, “Learn how evergreen TV ads can reinforce your seasonal campaigns and work alongside your upfront buys so you can generate performance marketing outcomes year-round from Allie Lindly, senior customer success manager at MNTN. You’ll find... [...]

Ahrefs has published a new video ‘Can We Beat the Stock Market Using Google This Way’. The Ahrefs team says, “In this thought experiment we see if a company’s Google traffic could actually guide us to better stock picks than traditional investment strategies. We built a unique portfolio from the top 100 websites with the most Google traffic and compare its performance against the giants of the investment world. Watch to find out more.” Ahrefs  [...]

Creativity in marketing sparks curiosity, forging memorable connections between brands and audiences, fostering engagement and loyalty. In a sea of sameness, it’s the creative spark that ignites brands, propelling them beyond the ordinary into the realm of relevance and distinction. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Managing Ideas: A Framework for Unlocking Creativity’ featuring Tiago Forte. This episode covers the following: Why Managing Your... [...]

MarketingProfs has published a new report ‘Scaling Your Event Program for ROI’ featuring information on how simplified tech and a Center of Excellence (COE) maximize event ROI and efficiency. The MarketingProfs team says, “From webinars to in-person events, plus hybrid and on-demand content, respondents to this study say they’re planning an average of 263 internal and external events this year. And while profitability is important, the top three priorities are growth-driven: scaling organizations’ meetings and events programs, increasing awareness and demand, and growing... [...]

AI-Powered Data represents the fusion of artificial intelligence and information analytics, revolutionizing how organizations interpret and utilize vast amounts of data. Through advanced algorithms and machine learning techniques, AI sifts through data with unprecedented speed and accuracy, uncovering valuable insights and patterns that were previously hidden. This synergy empowers businesses to make informed decisions, optimize processes, and drive innovation, ultimately enhancing competitiveness and driving growth in today’s data-driven world. Adweek is hosting a webinar ‘How AI-Powered... [...]

Creating a niche for your agency is like sculpting a distinct identity in a crowded market—precision and uniqueness carve out your path to success. Specialization fosters expertise, magnetizing clients seeking tailored solutions amid the noise of generalized offerings. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Create a Niche for Your Agency’ featuring Brooke Sellas. This episode covers the following: How to Shift Your Vision for Your Agency With the... [...]