Chatbots help marketers establish and stay in contact with their customers. Many of them are using the chatbots for customer engagement. Business.com writer Abhimanyu Godara has shared some tips on advantages of using Chatbots for connecting with customers. Abhimanyu says, “Chatbots can scale and present an avenue to have personalized conversations with users and customers in a way that hasn’t been possible in the past. They’re automated, they preserve the personality you give them, and they do several functions that are otherwise time-consuming and tiresome. Large enterprises, small... [...]

According to recent research, 57% of companies are already using chatbots or plan to use in 2017. Chatbots can help you enhance your social media marketing. Entrepreneur contributor Murray Newlands has shared five steps that can help marketers improve their chatbots and improve their social media presence. On choosing audience, Newlands says, “Yes, you can choose your chatbot’s personality based on your brand’s tone of voice and image, but that won’t be enough to win over your audience. You need to know your consumers like the back of your hand so that you can really... [...]

Chatbots, the computer programs designed to simulate conversation with human users over the Internet, are widely on the social media platforms to connect with more people. According to Forrester’s Chatbots Are Transforming Marketing report, 57% of companies are already using chatbots or plan to use in 2017. Not all the chatbots are giving great results. Recently Facebook reported that chatbots fail 70% of the time. Forrester writer Xiaofeng Wang says, “The fact that most chatbots disappoint today doesn’t mean that marketers should give up and stop experimenting. If marketers... [...]