More and more brands have started using chatbots for marketing their products and services over the social media. The chatbots help them increase customer engagement. Murray Newlands of Entrepreneur has shared four examples of brands useing chatbots for markeitng. On how bots are used for brand awareness, Newlands says, “For brand awareness, game developer Activision crafted a brand awareness campaign in advance of the launch of one of their most popular titles, Call of Duty. In the first 24 hours of launching a bot for Messenger in the voice of one of the Call of Duty core characters,... [...]

According to recent research, 57% of companies are already using chatbots or plan to use in 2017. Chatbots can help you enhance your social media marketing. Entrepreneur contributor Murray Newlands has shared five steps that can help marketers improve their chatbots and improve their social media presence. On choosing audience, Newlands says, “Yes, you can choose your chatbot’s personality based on your brand’s tone of voice and image, but that won’t be enough to win over your audience. You need to know your consumers like the back of your hand so that you can really... [...]

Chatbots, the computer programs designed to simulate conversation with human users over the Internet, are widely on the social media platforms to connect with more people. According to Forrester’s Chatbots Are Transforming Marketing report, 57% of companies are already using chatbots or plan to use in 2017. Not all the chatbots are giving great results. Recently Facebook reported that chatbots fail 70% of the time. Forrester writer Xiaofeng Wang says, “The fact that most chatbots disappoint today doesn’t mean that marketers should give up and stop experimenting. If marketers... [...]

Chatbots are computer programs designed to simulate conversation with human users, especially over the Internet. Chatbots are used widely on the social media platforms to connect with the users and convert them into customers. If Chatbots are used wisely, they can build your sales pipeline and monetize your social media accounts. Entrepreneur’s Marsha Hunt has published an article on building successful chatbots. On creating the features of a chatbot, Hunt says, “Find a platform that enables you to create bots that are capable of carrying out basic and complicated tasks alike. The... [...]