Click Fraud is a $1.3 billion problem for online publishers and advertisers, according to a report by Outsell.


Click Fraud is a $1.3 billion problem for online publishers and advertisers, according to a report by Outsell.

Click fraud affects Yahoo, Google and Microsoft, according to Outsell.

Key points of the Outsell report include:

– Explains how click fraud takes advantage of the pay-per-click model

– Roots of the click fraud problem

– Understanding of key drivers behind click fraud.

Chuck Richard, Vice President of Outsell said: “Outsell estimates click fraud is a $1.3 billion problem affecting Google, Yahoo!, and Microsoft (GYM), publishers, and advertisers.

The current ‘Don’t ask, don’t tell’ stalemate is impeding progress toward a solution at a time when 27 percent of advertisers say they have reduced their pay-per-click spending and another 10 percent intend to do so”. [source]

Report price: $495.00

LINKS:

For more information on the Outsell report, click here.

To buy the Outsell report, click here.

To visit Outsell website, click here.