Joe Griffin says, “The vast majority of content writers are generalists. They are talented with language; they understand how to structure effective blog posts, lists, guides, etc. However, their biggest challenge is learning how to write from a place of true knowledge and not broad conviction. The nurturing process for content writers has far less to do with helping them become better writers (that’s a given) and more to do with teaching them how to learn a new landscape quickly and effectively. It’s unrealistic to expect a new writer to get his or her bearings perfectly without adequate... [...]

Paul Roetzer says, “In spring 2015 I launched an internal initiative named Project Copyscale to determine whether it was possible to automate content creation with artificial intelligence. Specifically, I wanted to figure out, could we use machines to write blog posts at scale? The idea was inspired by a SXSW session I attended that year featuring the managing editor of the Associated Press and the CEO of Automated Insights, a company that uses a form of artificial intelligence called natural-language generation (NLG) to create content. The presenters shared how the AP went from publishing... [...]