AI boosts website traffic by optimizing SEO, personalizing content, and enhancing user experience. It helps attract the right audience through predictive analytics, automation, and smarter search strategies. Orbit Media Studios has published a new video ‘The AI Impact on Website Traffic’ featuring Andy Crestodina. It covers the following: The data: How do AI Overviews affect organic clickthrough rates Changes to search results pages (SERPs) over time Which phrases are impacted by AI and SERP changes? How to use your own GA4 data to see traffic and conversion rates for the two kinds... [...]

Orbit Media Studios has published a new video ‘Find your top converting content …using AI and GA4’ featuring Andy Crestodina. This video will walk through the step-by-step method for discovering which of your articles grows your list the fastest. Here’s the Analytics / AI breakdown How the conversion rate calculation works Step 1: Export the GA4 report showing traffic to articles Step 2: Export the GA4 report showing referrals to the thank you page Cleaning up the CSV files before uploading Step 3: Upload to AI along with an analysis prompt The final report and analysis. Orbit... [...]

Competitive analysis is crucial for understanding market trends, identifying opportunities, and staying ahead of rivals. It helps businesses refine strategies, improve offerings, and maintain a competitive edge in dynamic industries. Orbit Media Studios has published a new video ‘How to use AI to do quick competitive analysis’ featuring Andy Crestodina. This video shows you how to leverage AI for quick competitive analysis. By the end you’ll know practical methods for aligning your brand’s strategy with your audience, how to optimize messaging, and discover gaps in your competition’s... [...]

AI enhances competitive analysis by automating data collection, identifying trends, and providing actionable insights from vast datasets. It enables businesses to monitor competitors, predict market shifts, and make data-driven decisions faster and more accurately. Orbit Media Studios has published a new video ‘How to use AI to do quick competitive analysis’ featuring Andy Crestodina. It covers the following: AI competitive analysis for SEO: Grab the keyword gap report and clean up the data The SEO competitive analysis prompt and giving AI the CSV file The on-page SEO recommendations... [...]

Competitive analysis involves assessing rivals’ strengths and weaknesses to inform strategic decisions and gain a competitive edge in the market. By understanding competitors’ offerings, pricing strategies, and market positioning, businesses can refine their own strategies for success. HubSpot contributor Christine White has published an article explaining competitive analysis and how to conduct it.  She says, “If you’re on the fence about investing time and effort in analyzing your competitors, know that it gives you a complete picture of the market and where you stand in... [...]

Competitive analysis is a strategy that involves researching major competitors to gain insight into their products, sales, and marketing tactics. HubSpot contributor Christine White has published an article explaining the competitive analysis and the way to conduct it. She says, “Competitive market research focuses on finding and comparing key market metrics that help identify differences between your products and services and those of your competitors. Comprehensive market research helps establish the foundation for an effective sales and marketing strategy that helps your company stand... [...]

Competitive analysis provides much-needed context when formulating an SEO strategy. Search Engine Journal has published ‘Competitive Analysis: A Comprehensive 9-Step Guide’ to help marketers understand and improve competitive analysis. Joel Mesherghi says, “Need help getting started with your competitive analysis? I created a checklist with everything you need  – and in this article, we’ll cover a comprehensive nine-step guide to conducting your own analysis. Make sure you make a copy of the checklist to edit your own version. How How To Use the Checklist I’ve split the... [...]

Competitive analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. HubSpot has published a new video guide titled ‘How to Conduct a Competitive Analysis’. The HubSpot team says, “HubSpot Marketing shows you a foolproof method for conducting a competitive analysis in this video. He walks you through the six steps on how to conduct one, so that you can strengthen your marketing strategies and earn a bigger market share.” HubSpot  [...]

The competitive analysis involves researching major competitors to gain insight into their products, sales, and marketing tactics. Implementing stronger business strategies, warding off competitors, and capturing market share are just a few benefits of conducting a competitive market analysis. HubSpot has published a new video ‘How To Make An Effective Competitive Analysis Report In Under An Hour’ to help you perform competitive analysis. The HubSpot team says, “In this video, Jamal shows you a foolproof method for conducting a competitive analysis. He walks you through the six... [...]

Video makes a positive impact on your sales results, if: • People actually see them. • The right people see them. You need ranking in search engines for people to see them. You need to choose the right keywords to rank so that the right people see them. Today, Joshua Zamora is releasing a new tool to improve your video marketing: My Video Spy. It helps solve both of these challenges to get your video in front of the right people. Here’s what you can expect from My Video Spy: 1. Quickly Identifies Untapped Niches and Keywords in a few mouse clicks 2. Exposes Your Competitors’... [...]