SEMrush is hosting a webinar ‘How to Use Competitor Analysis for Your Marketing Strategy’ on Tuesday, December 1 featuring Tristam Jarman and Aaron Dicks. The SEMrush team says, “In the current online marketing landscape, it’s not enough to rely on channel-specific intelligence to run a single-channel activity such as PPC advertising, or solely SEO techniques. This is where competitor analysis can become the key source of market and competitive intelligence. Join Aaron Dicks, Managing Director of Impression, as he shares how his agency uses competitive intelligence data to inform... [...]

Competitor analysis helps you to explore your competitors’ digital footprints to gather consumer, product, and marketing insights on your rivals. SEMrush contributor Natalia Zhukova has shared an article highlighting the ways to help you understand your competitor’s strategies. She says, “This post will guide you through the key milestones of competitor analysis, showing how to optimize and automate this process, as well as uncovering how the insights gathered can be turned into actionable business decisions. What Is a Competitor Analysis? How Often Should You Revisit Findings From... [...]