A content audit is a process of cataloging and analyzing all of the content on a website, including its performance. Online businesses that publish content and pursue an ongoing content marketing strategy can optimize their benefits by analyzing strengths, weaknesses, and opportunities. Search Engine Journal contributor Ashley Segura (Ward) has published an article featuring four steps to conduct a content audit. She says, “From geocentrism to who discovered the Americas, things that were once considered irrefutable facts become incorrect all the time. And if anything, the internet age... [...]
Archive for the 'Content Audit Tips' Category
A content audit is a process of cataloging and analyzing all of the content on a website, including its performance. Online businesses that publish content and pursue an ongoing content marketing strategy can optimize their benefits by analyzing strengths, weaknesses, and opportunities. Search Engine Journal contributor Adam Riemer has published an article explaining when a content audit can help in improving SEO performance. He says, “There is no right or wrong answer for when to do a content audit, as each site is unique, but there are signals it is time to do a content review. And an... [...]
Content is the kind when it comes to promoting your products and services. And it can be empowered by ethical link building practices. Content Marketing Institute is hosting a webinar ‘Links + Content: A Modern Romance’ on Thursday, July 28, 2022, at 1.00 pm ET. The CMI team says, “Building links for SEO, like finding true love, isn’t easy in the modern online environment. We’ll show you how to create positive impressions, earn trust, and build connections that’ll help get you the links you need to rank. You’ll learn how to: Connect with your target audience Create memorable... [...]
MarketingProfs is hosting a webinar ‘How to Audit Your Content and Website for SEO and Lead Generation’ on Tuesday, July 19, 2022, at 2.00 pm ET. The MarketingProfs team says, “Do you know what content hooks your audience? Which specific pages make up your top 10%? And where your visitors come from? Join us on July 19 to learn how to: Find the pages which get your best results from search Uncover and track the ROI from on-page videos Check the user’s wait time of website links and CTAs (speeding up your links makes a huge difference in conversions!) Discover the adjustments... [...]
A digital content strategy is a blend of planning, creation, delivery, and governance of content. Content Marketing Institute is hosting a webinar ‘How to Measure the Impact of Your Digital Content Strategy’ on Wednesday, July 27, 2022, at 2.00 pm ET. The CMI team says, “Join us for a never-before-seen perspective of your content’s fitness and performance over time, with guidance on how to improve both. Content Fitness improves the value content provides for your organization, while creating an aligned customer experience — from inquiry to purchase, implementation, and ongoing... [...]
Content is the kind when it comes to promoting your products and services. And it can be empowered by ethical link building practices. Content Marketing Institute is hosting a webinar ‘Links + Content: A Modern Romance’ on Thursday, July 28, 2022, at 1.00 pm ET. The CMI team says, “Building links for SEO, like finding true love, isn’t easy in the modern online environment. We’ll show you how to create positive impressions, earn trust, and build connections that’ll help get you the links you need to rank. You’ll learn how to: Connect with your target audience Create memorable... [...]
A digital content strategy is a blend of planning, creation, delivery, and governance of content. Content Marketing Institute is hosting a webinar ‘How to Measure the Impact of Your Digital Content Strategy’ on Wednesday, July 27, 2022, at 2.00 pm ET. The CMI team says, “Join us for a never-before-seen perspective of your content’s fitness and performance over time, with guidance on how to improve both. Content Fitness improves the value content provides for your organization, while creating an aligned customer experience — from inquiry to purchase, implementation, and ongoing... [...]
MarketingProfs is hosting a webinar ‘How to Audit Your Content and Website for SEO and Lead Generation’ on Tuesday, July 19, 2022, at 2.00 pm ET. The MarketingProfs team says, “Do you know what content hooks your audience? Which specific pages make up your top 10%? And where your visitors come from? Join us on July 19 to learn how to: Find the pages which get your best results from search Uncover and track the ROI from on-page videos Check the user’s wait time of website links and CTAs (speeding up your links makes a huge difference in conversions!) Discover the adjustments... [...]
Content is at the core of your marketing efforts and so it needs to be validated all the time. Depending upon the quantity of content you generate for business, it might be difficult to keep a close watch for its quality. Content Marketing Institute columnist Aarsh Asli has shared a three-step guide to help marketers perform content audit. On choosing three metrics to measure, Asli says, “Narrow your attention to the most important metrics that connect to your goals at the time. By looking only at a handful of metrics at a given time, you can draw insights more easily. Perhaps you want to... [...]
Continuous content quality improvement is one of the best ways to enhance your content marketing. And performing content audit at a regular interval is one of the best ways to maintain the quality. Content Marketing Institute columnist Marcia Riefer Johnston has shared a five-step formula to perform a content audit. Marcia says, “Earlier CMI posts on content audits focus on questions of the what, why, when, and who. Here I focus on the how through the five steps Laura outlines: Identify your main goal. Identify the content to include. Define your inventory/audit facets. Inventory the content... [...]