A content marketing strategy is essential for aligning content with business goals, ensuring consistent messaging across channels. It helps attract and retain a target audience, driving brand awareness, engagement, and long-term growth. Content Marketing Institute contributor Ann Gynn has published an article featuring seven steps to create your content marketing strategy. She says, “To craft a strategy that all stakeholders will actually consume (and refer to later), you should make it a single page. To help, I’ve developed seven steps to a one-page content marketing strategy. Let’s... [...]

Content marketing is a powerful strategy that helps businesses connect with their audience by providing valuable, relevant, and engaging content. It builds brand awareness, fosters trust, and drives customer loyalty, ultimately boosting conversions and long-term growth. Content Marketing Institute contributor Jodi Harris has published an article highlighting three content marketing mistakes and their solutions. She says, “To help, consider these four common mistakes, along with signs, symptoms, and corrective actions to get your content program back on track Mistake 1: Content lacks a clear... [...]

Content marketing is crucial for building brand authority and trust by providing valuable, relevant information that resonates with your target audience. It drives organic traffic, fosters customer engagement, and ultimately leads to higher conversion rates. Content Marketing Institute contributor Liey Pham has published an article featuring useful strategies to transform and use old content. She says, “Natural language processing models such as ChatGPT or other generative AI tools like Claude have made the art of content remixing easier and more accessible, allowing you to breathe new life... [...]

The Ultimate Content Calendar is today’s MyNams December Deal, available until midnight. Consistent production of interesting content that is helpful to your readers is at the heart of good marketing. But many of us find it hard to get organized and plan our future content. That’s why MyNAMS created The Ultimate Content Calendar. It is a set of training and tools that help you get your act together and produce good content on a regular schedule. When you do, you will find your audience engagement grow and as a result of greater engagement, you will find the audience more responsive... [...]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Marketing Strategy: The Key to Success in a Changing World’ featuring Michael Stelzner. The SME team says, “Are you stuck because you’re focused on tactics? Do you have a marketing strategy? Join Michael Stelzner, the founder of Social Media Examiner, as he shares his perspective on embracing marketing strategy and how he’s directing his team to be more strategic.” Social Media Examiner  [...]

Content marketing reach is the number of people a business can engage with through their content. Content can include blog posts, articles, and videos. Copyblogger’s Tim Stoddart has published an article featuring content marketing checklists to maximize reach. He says, “We have separate resources on generating interesting content ideas and creating a content marketing strategy to consistently produce high quality content, but there are three simple questions you can use as a filter to identify if your content is high-quality: Is this content relevant to our audience? If the content... [...]

A content marketing strategy is a plan for creating and distributing content to attract a target audience and influence their buying decisions. Copyblogger contributor Jon Nastor has published an article answering the question ‘What Is a Content Marketing Strategy?’. He says, “Our organic growth strategy is simple: Listen Learn Strategize Execute We start by gaining an in-depth understanding of your customers and analyzing and assessing the competitive landscape. “How can we expect anyone to listen if we are using the same old voice? We need new noise. New art for real people!”... [...]

Content Marketing Institute has published a new e-book ‘Content Marketing Writing Secrets: Better, Stronger, Faster’ featuring strategies to improve content marketing. The CMI team says, “Mastering content marketing writing takes time and practice. No magic formula can guarantee creative ideas. No technology automatically turns rough drafts into polished content that keeps audiences hanging on your every word and asking for more. But you can improve. The systems, exercises, and tips in this guide – gathered from successful content marketing writers – will help you: Sharpen... [...]

Portent has published a new e-book ‘Dive into Content Strategy’ on developing a strong content strategy. The Portent team says, “We’re making content strategy accessible. Get quick explanations and detailed exercises for key content strategy stages. After this ebook, you’ll know how to create the right content and stop wasting your time on the useless stuff. In this ebook we explain how to: Identify success metrics Understand your audience Clarify your competitive landscape Define your company voice Produce and evaluate ideas.” Dive into Content Strategy Portent  [...]

A clear content strategy can help you attract your target audience at every stage of the funnel and keep them engaged even after a purchase. Search Engine Land contributor Julia McCoy has published an article featuring major steps to document your content strategy. She says, “Without a steady, solid plan behind you, your content marketing actions will be random guesswork. You’ll most likely create content based on assumptions rather than data. Your output will be inconsistent as a result, and so will your content quality. Marketers who proactively plan are 3x more likely to report success than... [...]