No matter the size of our content marketing team, we all need to understand how data can be applied into actionable insights to our content strategies. It’s really easy for the big fish to power up their fancy tools to break down data and make it easy to understand. But what happens when you don’t have fancy tools or analysts? You ask other content marketers. Content Marketing Institute is hosting a webinar ‘Content Marketing Measurement: Data & Insights for Everyone’ on Wednesday, April 6, 2022, at 2.00 pm ET. The CMI team says, “In this webinar we’ll discuss: The... [...]
Archive for the 'Content Marketing Strategy' Category
For marketing performance improvement, the way that marketers are working needs to change. Content Marketing Institute is hosting a webinar ‘4 Ways to Maximize Your Marketing Efficiency’ on Thursday, April 7, 2022, at 2.00 pm ET. The CMI team says, “Join Richard Whitehead, Head of Product Marketing at Adobe, as he demonstrates how to make sure your marketing work is strategically aligned so that you can transform how work gets accomplished. You’ll learn: The importance of a marketing system of record How to save more than 2,000 hours a year through automating and integrating... [...]
Content marketing is a creative process. By combining your ideas with a variety of content formats, you can achieve your content marketing goals. Searchmetrics contributor Patty Johnson has published an article highlighting five content strategy missteps to avoid in 2022. She says, “As you begin to deploy your 2022 content strategy, we thought it appropriate to highlight common mistakes content editors, strategists, writers and perhaps even directors, were still making in 2021. Here’s the top-five offences of the past year. 1. Not creating a content brief A common misconception about content... [...]
To achieve marketing success, you need to keep your content fresh and useful. Innovative content marketing can help you drive optimized digital experiences and achieve growth. Content Marketing Institute is hosting a webinar ‘The Future of Content: Experiences, Strategy, and Technology’ on Wednesday, March 30, 2022, at 8.30 am ET. The CMI team says, “Join Robert Rose, the leading authority on content marketing and content strategy, and some of marketing’s most innovative technology leaders for a roundtable discussion on what’s ahead, and what marketers need to be thinking... [...]
Digital fatigue is not a sign of our changing times, it’s just a sign that people are tired of bad marketing. Today, audiences expect more. They want digital experiences that are interactive, engaging, and authentically human. Maybe even fun. Content Marketing Institute is hosting a webinar ‘The Myth of Digital Fatigue: Rethinking Audience Engagement for a Digital-first World’ on Wednesday, March 16, 2022, at 2.00 pm ET. The CMI team says, “In this session, VP of Marketing at ON24, Mark Bornstein, will share a new vision for audience engagement in a digital-first world, including: Having... [...]
Content Marketing Institute has made the ‘Learn 5 Ways to Bring Value to Your Content Marketing Strategy’ webinar available on demand. The CMI team says, “A well-documented content strategy can help marketing teams focus their efforts on clearly defined goals and ultimately have a bigger impact overall. By working with publishers – the original storytelling experts – brands can achieve specific content marketing goals at each stage of the buyer’s journey through licensing world-class articles, images and multimedia. Some publishers may even provide hands-on services from... [...]
According to Core DNA, Content marketing in 2021 was characterized by swift changes in strategy and how quickly brands could adapt. In 2022, that adaptability could prove to be just as relevant. Content drives brand awareness, demand, and revenue when it’s done right. Content Marketing Institute is hosting a webinar ‘Top Trends in Content Marketing 2022’ on Wednesday, February 23-24, 2022, at 2.00 pm ET. The CMI team says, “When it comes to content marketing, one thing’s for sure: A single template, cookie-cutter approach, or simple solution does not exist for creating... [...]
According to Core DNA, Content marketing in 2021 was characterized by swift changes in strategy and how quickly brands could adapt. In 2022, that adaptability could prove to be just as relevant. Content drives brand awareness, demand, and revenue when it’s done right. Content Marketing Institute is hosting a webinar ‘Top Trends in Content Marketing 2022’ on Wednesday, February 23-24, 2022, at 2.00 pm ET. The CMI team says, “When it comes to content marketing, one thing’s for sure: A single template, cookie-cutter approach, or simple solution does not exist for creating... [...]
Variety adds value to your content marketing. According to Content Marketing Institute, 47% of buyers view three to five pieces of content before engaging with a sales representative. Content Marketing Institute is hosting a webinar ‘Integrated Campaigns & Content Offers Alignment’ on Wednesday, March 2, 2022, at 2.00 pm ET. The CMI team says, “On Wednesday, March 2nd, join Meghan Flannery and Molly Sloan for Partners in Crime: Integrated Campaigns & Content Offers Alignment. You’ll learn: The importance of a solid feedback loop between Demand Gen & Content Marketing... [...]
In the marketing profession, we know that staying on top of the latest trends is key to helping our company stand out. However, constantly churning out new content that only remains relevant for a short time is time-consuming and expensive, and for most marketers, it is not sustainable. It’s essential to have a strategy for content that will last, content that will stay fresh and relevant no matter what month or year it is. The constant chaos of keeping up with new trends can be eased by implementing a strategy for content that requires little to no effort and can, nevertheless, stand the test... [...]