In marketing, you need to keep your eyes and ears open. It is an experimental process that leads to success and failures. You would agree that following the set examples of brands can help you design successful campaigns. Learning from these brands can get you success in your marketing endeavours. Entrepreneur contributor Jim Joseph has shared the marketing strategies adopted by five major brands. Joseph says, “Marketing is a spectator sport. We can all learn from each other by observing what brands do in the marketplace, even if we don’t have big budgets. Specifically, we’re... [...]

According to a Content Marketing Institute (CMI) research, 62% of the most successful content marketers have a documented strategy and 72% of content marketers who increased their level of success over the past year credit their strategy as a major contributor. CMI contributor Jodi Harris has shared a short guide to creating an effective content marketing strategy. Harris says, “Anyone who has learned about the fundamentals of content marketing knows the concept isn’t all that complicated – consistently provide something of relevant value to your target audience in the hope it will... [...]

Econsultancy columnist Nikki Gilliland has discussed the findings from the company’s Digital Trends 2018 report published in association with Adobe. The report states that 45% companies cite content and experience management as their top priority. Also the top-performing companies are 50% more likely than their peers to have well-designed user journeys that facilitate clear communication and a seamless transaction. (69% vs. 46%). Data-driven marketing has grown from 12% in 2017 to 16% in 2018. On adoption of AI in marketing, Gilliland says, “When asked about the themes and technologies... [...]

The Content Marketing Institute has released the ‘2018 Content Marketing Toolkit’. This toolkit comprises of tips, templates and checklist to execute content marketing campaigns. Jodi Harris says, “Ready or not, 2018 is on its way. If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. There are lots of big changes to manage on the horizon – the increasing impact of voice-activation, AI automation, and tighter consumer data regulation among them. But just because you likely need to work a... [...]

Content marketing is helpful in building brand awareness, trust and loyalty among your customer base. It helps you strengthen you increase traffic and conversions too. An effective content marketing strategy leads to online success for your brand and products. Econsultancy columnist Nikki Gilliland has shared six steps to build an effective content strategy. On defining customer persona, Gilliland says, “While you might think you have a good understanding of your audience, many marketers tend to focus on segments – i.e. factors like gender, age range, or location. However, personas delve... [...]

Content plays a crucial role in forming and executing your marketing strategy. Whether you use blogs or social network to reach out your prospects, creative content remains at the center. HubSpot columnist John Hall has shared four ways to design an effective content creation and marketing strategy. On documenting a content strategy, Hall says, “While 89% of B2B organizations are actually utilizing content marketing, only 37% have put together a documented strategy around that content’s creation and distribution. Creating this kind of strategy is similar to setting goals for yourself: You’re... [...]

Content Marketing Institute is hosting a webinar on ‘Developing Content Marketing IQ Amongst Your Team’ on Tuesday, September 19 at 2.00 pm EDT. The webinar will answer the question: “how do I scale my content marketing efforts beyond the few people who focus on it?”. Webinar Speaker Peg Miller, Co-Founder, B2B Marketing Academy Robert Rose, Chief Strategy Advisor, Content Marketing Institute CMI team says, “Learn how to run a successful content marketing strategy at scale, by getting the most out of your marketing team, enlisting the entire organization to help,... [...]

Content marketing is evolving fast with the newly incorporated mediums such as infographics, videos and more. It requires persistent efforts with detailed research to set and achieve your content marketing goals. To help content marketers understand how to improve their marketing efforts, CMI’s Cameron Conaway has interviewed social media strategist Jeremy Goldman and has shared the conversation. Conaway says, “For many content marketers, social media strategy never gets beyond the spray-and-pray process of sharing a new piece of content with the widest audience possible, and then... [...]

Guest blogging is a way to offering content to third party websites with the objective of promoting your own products and services. In 2016, Content Marketing Institute;s guest articles helped it grow its organic search and referral traffic. CMI columnist Kelsey Meyer has published an article on improving a content marketing strategy using guest blogging. She has also shared four tips to start guest blogging initiatives. Meyer says, “Guest-contributed content doesn’t simply offer your expert a byline; it serves a real purpose for those on the other side of the screen. It: Increases brand... [...]

An effective content development and marketing strategy can result into improved sales and revenue. HubSpot columnist Justin McGill has published a short guide to developing a content strategy. McGill says, “Content marketing helps businesses prepare and plan for reliable and cost-effective sources of website traffic and new leads. Think about it — if you can create just one blog post that gets a steady amount of organic traffic, an embedded link to an ebook or free tool will continue generating leads for you as time goes on. The reliable source of traffic and leads from your evergreen... [...]