Writing a content marketing strategy takes time. And it’s a question whether the time invested will pay off. Content Marketing Institute contributor Ann Gynn has shared a six-step process to write a 1-page content marketing strategy. She says, “Let’s walk through six steps to create your one-page content marketing strategy. But first, review your business’ operational objectives and goals. Your content marketing program won’t be successful if it doesn’t align with what your organization wants to achieve. Step 1: Set the content marketing objective Knowing what your business... [...]
Archive for the 'Content Marketing Strategy' Category
A strong content marketing strategy can play a vital role in establishing your business by winning the trust of your target audience. Content Marketing Institute contributor Ann Gynn has shared seven useful tips to creating a content marketing strategy for your personal brand. She says, “Use these seven steps to create a documented content marketing strategy for your own brand. 1. Craft a brand mission statement All good content marketing strategies start with understanding the mission and goals. Thus, the first step in your personal content marketing strategy is to create a mission statement. Here’s... [...]
A strong content marketing strategy is a blend of quality content and its promotional and distribution plan. It helps you establish your goals, determine priorities, and maximize efficiency. Search Engine Journal contributor Kristi Hine has shared eight elements of a successful content strategy. She says, “Like a marketing octopus, there are eight important appendages to a good marketing strategy. Let’s run through them in the order you should create them. 1. Goals A successful content marketing plan always begins with clearly stated goals. This is a stage many people skip, to their own... [...]
What makes some content shine while some just stinks? What is the secret formula to writing winning content? Content Marketing Institute is hosting a webinar ‘Delightful or Dreadful: An Honest Conversation About Content’ on Wednesday, July 20, 2022, at 2.00 pm ET. The CMI team says, “In the B2B and B2C content marketing world, you have to stay on top of best practices to create the best content. Attend “Delightful or Dreadful: An Honest Conversation About Content” where you’ll learn tips and best practices for creating content that resonates with your audience. Using real-life... [...]
You know your target audience. You’ve crafted marketing and sales videos to make your solution for their challenges shine. But how do you know that your message is being seen by the right buyers and that they’re actually engaging with it? Content Marketing Institute is hosting a webinar ‘Using Engagement Data in Your B2B Video Marketing’ on Wednesday, July 13, 2022, at 2.00 pm ET. The CMI team says, “Join video automation leader Parmonic to go beyond views when analyzing your results. Amplify your video content with tips and best practices on: The state of video marketing... [...]
Content Marketing Institute has made available a replay of ‘How to Use Podcasts to Level Up Your Content Marketing Strategy’ webinar. The CMI team says, “Like all things in marketing, podcasts shouldn’t happen in a silo. In this webinar, Drift’s podcast pros will share best practices for developing a podcast program that works WITH your broader marketing strategy (not against it, or worse, outside of it). You’ll hear what it takes to: Start your first (or fourth) podcast Integrate podcasts not just into your content marketing strategy, but your overall GTM strategy Make... [...]
A strong content marketing strategy is a mix of ideas that you share and the elements that make your content irresistible. Copyblogger contributor Sonia Simone has published an article highlighting 10 important elements of a content marketing strategy. She says, “Here are my recommendations for 10 vital elements when you’re studying how to create a content marketing strategy. You may have additional thoughts while you’re on your journey to become a freelance writer, and I’d love to hear them in the comments! #1: Document the Who All good content, sales, and marketing depends on one... [...]
You know your target audience. You’ve crafted marketing and sales videos to make your solution for their challenges shine. But how do you know that your message is being seen by the right buyers and that they’re actually engaging with it? Content Marketing Institute is hosting a webinar ‘Using Engagement Data in Your B2B Video Marketing’ on Wednesday, July 13, 2022, at 2.00 pm ET. The CMI team says, “Join video automation leader Parmonic to go beyond views when analyzing your results. Amplify your video content with tips and best practices on: The state of video marketing... [...]
What makes some content shine while some just stinks? What is the secret formula to writing winning content? Content Marketing Institute is hosting a webinar ‘Delightful or Dreadful: An Honest Conversation About Content’ on Wednesday, July 20, 2022, at 2.00 pm ET. The CMI team says, “In the B2B and B2C content marketing world, you have to stay on top of best practices to create the best content. Attend “Delightful or Dreadful: An Honest Conversation About Content” where you’ll learn tips and best practices for creating content that resonates with your audience. Using real-life... [...]
Podcasting is an integral part of your content marketing strategy. It helps you connect with new audiences and convert them into customers. Content Marketing Institute is hosting a webinar ‘Don’t Play It By Ear: This Is How to Use Podcasts to Level Up Your Content Marketing Strategy’ on Wednesday, June 29, 2022, at 2.00 pm ET. The CMI team says, “Like all things in marketing, podcasts shouldn’t happen in a silo. In this webinar, Drift’s podcast pros will share best practices for developing a podcast program that works WITH your broader marketing strategy (not against it,... [...]