A multilingual content strategy involves creating and managing content in multiple languages to engage diverse audiences effectively. It enhances global reach by tailoring messages to specific linguistic and cultural contexts, improving user experience and brand visibility. HubSpot contributor Sonia Thompson has published an article featuring three useful tips to create a multilingual content strategy for your business. She says, “Here are key elements to include in an effective multilingual content strategy, beyond translation and localization, that attracts and converts more customers for... [...]

Marketing analytics and data science help businesses make data-driven decisions by analyzing customer behavior, campaign performance, and market trends. These insights enable more effective strategies, optimizing marketing efforts and maximizing ROI. Content Marketing Institute is hosting a webinar ‘MasterTHIS: Marketing Analytics & Data Science’ on Wednesday, October 2, 2024, at 1.00 pm ET. The CMI team says, “Join us on Wednesday, October 2, 2024, for a special webinar event focused on marketing analytics and data science. We’ll cover two leading edge topics on artificial... [...]

AI content marketing leverages artificial intelligence to create, optimize, and distribute content that resonates with target audiences, enhancing engagement and conversion rates. It streamlines content strategies by analyzing data-driven insights, automating repetitive tasks, and personalizing messaging at scale. Copyblogger has published ‘A Simple Guide To AI Content Marketing’. Megan Mahoney says, “We’ll discuss how and where you can incorporate AI into your content strategy to create more content that’s higher quality in less time. The Benefits of AI In Content Marketing Here... [...]

In 2024, short-form videos dominate social media platforms, engaging audiences with bite-sized, dynamic content. Additionally, interactive podcasts are gaining popularity, allowing listeners to participate in live discussions and Q&A sessions. MarTech contributor Scott Gillum has published an article featuring the 4 types of content buyers want. He says, “We analyzed client sales and marketing data from five industries and conducted primary research with buyers and sales representatives (SDR/BDR/AM/CSMs). The content we discovered fit into one of the following four categories. Case studies/use... [...]

This is a reminder for the DMD webinar to be held on September 17, 2024.  Digital Marketing Depot is hosting a webinar ‘Driving Brand Growth: Using DAM and AI to Keep Up With Content Demands’ on Tuesday, September 17, 2024, at 1.00 pm EDT. The DMD team says, “For professionals in content management, marketing, or technology roles, this webinar is designed to provide valuable foresight for long-term planning and go-to-market effectiveness. Catch up to learn how AI and integration are revolutionizing digital asset management for a more efficient and innovative future. What’s... [...]

HubSpot has published a new video ‘HubSpot Product Updates: Home For Marketers & More’. This video covers the following: Home for marketers Billing for subscriptions CRM & live validation on forms Updates to the Slack app: attachment & link sharing now supported. HubSpot  [...]

Content distribution ensures your content reaches the right audience through various channels, maximizing its visibility and impact. It enhances engagement, drives traffic, and supports broader marketing goals by delivering content where your audience is most active. Content Marketing Institute contributor Ann Gynn has published an article featuring 19+ free ideas to distribute your brand’s content. She says, “We asked the experts presenting at Content Marketing World, and their responses offer a plethora of opportunities to grow your content’s reach and engagement without depleting... [...]

Digital Marketing Depot is hosting a webinar ‘Driving Brand Growth: Using DAM and AI to Keep Up With Content Demands’ on Thursday, August 22, 2024, at 1.00 pm EDT. The DMD team says, “For professionals in content management, marketing, or technology roles, this webinar is designed to provide valuable foresight for long-term planning and go-to-market effectiveness. Catch up to learn how AI and integration are revolutionizing digital asset management for a more efficient and innovative future. What’s covered: DAM’s growth and impact on branding and digital experience... [...]

Content pillars are key themes or topics that guide a brand’s content strategy. They ensure consistency, relevancy, and alignment with the brand’s goals and audience needs. Digital Marketing Institute contributor Clodagh O’Brien has published an article answering the question ‘What are Content Pillars and Why are They Important?’. She says, “It’s impossible to cover every keyword or key phrase that relates to your audience. What you need to do is cover the topics and keywords that count and convert (and tie into your SEO strategy). Content pillars enable you... [...]

Content Marketing Institute’s ‘MasterTHIS: Content Strategy’ webinar is available on demand. The CMI team says, “It’s the second half of the year. How’s your content strategy performing? If you’re like many marketers, your strategy has been collecting dust in an electronic file since the beginning of the year. Let’s get together on August 21 and 28 to check our strategies, workflows, and performance to put some new life into those plans. You might find a little strategy tune-up is in order. Join us to learn: Strategies to scale your workflow A 7-step roadmap to... [...]