Persuasive content is essential for capturing attention, building trust, and motivating audiences to take action. It combines emotional appeal, credibility, and clear messaging to effectively influence decisions. Content Marketing Institute contributor Olesia Filipenko has published an article featuring seven neuro-writing tips for persuasive content in 2025. She says, “Neuro writing has nothing to do with manipulation. While it can relate to natural-language processing techniques like anchoring and mirroring, it’s more about applying actionable writing techniques. Let’s look at seven... [...]

Content Marketing Institute has published a new video, ‘5 Tips To Craft Award-Winning Content Marketing Entries’. The CMI team says, “Want the secret to award-winning content? It’s simple: Don’t think about the award. Think about the content. That’s what the judges of the Content Marketing Awards have discovered reviewing thousands of entries over the years. Winning entries follow the formula for any successful content marketing endeavor – they go all in on delivering something that benefits the audience and the business.” Content Marketing Institute  [...]

Understanding human behavior is crucial for crafting effective marketing strategies that resonate with emotions, desires, and decision-making patterns. By leveraging psychology, brands can create persuasive campaigns that drive engagement and conversions. Content Marketing Institute has published a new video ‘How Human Behavior Impacts Your Marketing Strategy’. The CMI team says, “It’s a lie told so often most marketers believe it: If you get the right message to the right person at the right time, you’ll get the right results. The truth? Your job isn’t just to get the right... [...]

Visual content creation involves designing engaging images, videos, and graphics to capture attention and communicate messages effectively. It enhances brand storytelling, boosts audience engagement, and increases content shareability across platforms. HubSpot contributor Erica Santiago has published an article featuring 29 visual content creation tools. She says, “Visual content, be it video, infographics, photos, or some secret fourth thing, is a must-have in any marketing campaign. But, if you struggle to edit visuals or coordinate elements like colors and fonts, creating visual content for... [...]

Link building is crucial in content marketing as it boosts search engine rankings and drives organic traffic to your site. Quality backlinks also enhance credibility, signaling authority and trustworthiness to both users and search engines. Search Engine Journal is hosting a webinar ‘Winning The Link Game: How To Create & Pitch Content That Attracts Incredible Links’ on Thursday, May 8, 2025, at 2.00 pm ET. The SEJ team says, “Join us as we unveil Resolve Marketing’s proven approach to earning incredible links from authoritative domains using data-driven linkable... [...]

This is a reminder for the Forrester webinar on April 10, 2025. Effective customer experience (CX) fosters loyalty, boosts engagement, and drives conversions. A seamless, personalized CX sets brands apart in competitive markets, enhancing long-term success. Forrester is hosting a webinar ‘Measure What Matters: Your Guide To CX Success’ on Thursday, April 10, 2025, at 11.00 am EDT. The Forrester team says, “Getting CX measurement wrong can be costly. Misaligned metrics create a disconnect between how your business perceives customer experiences, leading to dissatisfaction, churn,... [...]

This is a reminder for the CMI webinar on April 10, 2025. In an AI-driven world, SEO content must be high-quality, relevant, and user-focused to rank well. Leveraging AI for optimization and personalization enhances visibility and engagement. Content Marketing Institute is hosting a webinar ‘How to Boost Conversions & Optimize Content for SEO in an AI-Driven World’ on Thursday, April 10, 2025, at 1.00 pm EDT. The CMI team says, “LLMs, answer engines, and AI Overviews have changed how people search. Has your content strategy adapted, or are you falling behind?  Join Conductor’s... [...]

Custom ChatGPTs for marketing offer personalized customer interactions and automate engagement at scale. They enhance user experience while streamlining lead nurturing and content creation efforts. Orbit Media Studios has published a new video ‘Custom ChatGPTs for marketing: Watch the process at 10x speed’ featuring Andy Crestodina. It covers the following: The two types of custom GPTs for marketing High speed video begins! Starts with basic custom GPT setup Write the initial instructions and create source files Write the first prompt, use AI to improve it Write the instructions... [...]

Content Marketing Institute contributor Robert Rose has published an article featuring seven laws of content marketing success. He says, “These new content marketing laws will help you survive 2025 and dominate through 2030. Watch the video for the quick take, then keep reading for the deep dive. Law 1: Always be orchestrating (internal buy-in is for amateurs) The greatest threat to content marketing isn’t a lack of great ideas. It’s the inability to prove to fearful executives how valuable content marketing can be. In 2025, it’s not enough to sell content marketing internally. If they... [...]

Visual content marketing enhances engagement by using images, videos, and infographics to communicate messages quickly and effectively. It boosts brand awareness, increases audience retention, and drives higher conversion rates. Content Marketing Institute contributor Jodi Harris has published an article featuring six creative visual content examples from award-winning brands. She says, “Visual assets can convey detailed insights and deep emotions in memorable ways and work well online or offline. Best of all, audiences don’t need to wait (impatiently) for a random pre-roll ad before viewing... [...]