Jason Miller says,I’ve had the invaluable experience of growing up fast as a marketer alongside a marketing industry maturing just as quickly in the digital age. When I first made the move to the B2B marketing space in 2009, there was a shift happening: Social media was starting to take off. Suddenly, marketers were faced with a whole slew of new platforms and technologies we had to master to do our jobs. What I’ve learned over these last six years has served me well as I’ve taken on the role of senior content manager at LinkedIn. The main message I’ve taken away? Being a one-dimensional... [...]

Devesh Khanal says, “How do I get influencers to share my content? Content marketers are forever seeking an answer to this question. You know that successfully partnering with influencers in your field could turn your great content into viral content. But too many of us never connect with influencers because we’re stuck on this nagging question: “How will I ever get this famous/busy person to give me the time of day?” The answer, of course, is: Add value. But we’ve heard that answer too many times. The real question is how do you add value?“. How to Use Seed Content to Build... [...]

Ian Cleary says, “Content marketing can be time-consuming. With a good plan you can become more effective, and using the right tools should be an important part of that. These seven tools will help make a big difference in your content marketing productivity. 1. SEMrush – Identify how your competitor is ranking on Google SEMrush is a great tool to help you assess the traffic a competitor gets on Google and the keywords for which they are ranking”. 7 Content Marketing Tools to Improve Your Productivity Content Marketing Institute  [...]

Jesse Mawhinney says, “Each year in mid-January, when all of last year’s research has been published, we like to read through some of the major reports on inbound marketing, content marketing, social media and online behavior. At the risk of sounding like a broken record, honestly, it’s amazing how fast things can change in twelve short months and 2014 was certainly no exception. While reviewing this year’s research two major trends emerged and both highlight the effectiveness of visual content marketing. As you will learn, this year’s data reveals that marketers who are leveraging... [...]

Rebecca Lieb says, “How many major brands want to create their content marketing in-house? One hundred percent.  That isn’t a made-up statistic. This was an actual finding a couple of years ago when I was conducting content marketing research, interviewing senior executives from over 50 brands such as Nestlé, GE, Adobe, IBM and Coca-Cola. The next finding was even more interesting. We asked these brands what type of agency they were likely to select for content creation: an ad agency, PR agency, social media agency, or one of the much smaller breed of storytelling agency (e.g., Story... [...]

Jeff Rajeck says, “There’s more to B2B content marketing than just publishing a white paper and watching the sales leads roll in.   At Econsultancy’s recent Digital Outlook 2015 event in Singapore two industry experts – Anol Bhattacharya, CEO of GetIT Comms and Vaasu S. Gavarasana, Head of Digital Marketing at AXA – offered some great insight into how B2B companies can improve their content marketing. Content is the linchpin The first key point that both Anol and Vaasu brought up is that content is the linchpin of B2B marketing. That is, if you are going to use marketing... [...]

HubSpot team says, “Content marketing is booming — many businesses are seeing great ROI from capitalizing on content. But like any other marketing trend, what works best is constantly evolving. To find out where you should next put your efforts, we asked 10 successful entrepreneurs what content marketing trends they were most excited about and why. 1) Branded Content Sketch Videos I really admire companies like Funny or Die and JASH who have transitioned into creating comedy sketch videos for branded content. Companies like Captain Morgan are coming up with some truly creative stuff... [...]

Aubrae Wagner says, “Large content projects involve lots of content creation, be that content in the form of words, images, or videos in a relatively short time. Is such a project on your road map, but you’re not sure where to get started? Or maybe you work in a business that produces only small amounts of content, but you’ve always wondered what goes into erecting the girders of large content production projects. I’ve worked on my share of large-scale projects. Think writing 1.6 million words in 12 weeks, auditing 3,000 URLs in 50 days, and updating 910 hotel websites weekly. It’s... [...]

George Stenitzer says, “As CMI research shows, marketers with a documented content marketing strategy are more effective than those who don’t have a written strategy. Yet, only 27% of B2C and 48% of B2B marketers have developed a plan. If you lack a written strategy, a one-page plan is a great place to begin. If you have a detailed strategy but struggle to gain traction, boiling it down to one page will make it easier. A one-page strategy can help you: Crystalize your content marketing strategy Gain stronger buy-in more quickly from executives or clients Keep content producers strategically... [...]

Gal Rimon says, “When the gameffective team and I decided to get serious about content marketing back in June of 2014, we treaded carefully at first. The return on an investment of creativity and content creation was still somewhat of a mystery to us at that point. It was something people spoke about in guest posts, but like any team trying a new business approach, we were a little hesitant to implement it ourselves. Our industry is enterprise gamification, which is exceptionally noisy in terms of marketing fluff. I must admit I was skeptical that content marketing was the best way... [...]