This is a reminder for the Adweek webinar to be held on August 21, 2024.  Content marketing measurement involves tracking and analyzing key metrics like engagement, conversions, and ROI to assess the effectiveness of content strategies. It provides insights into audience behavior and helps refine content approaches for better performance and outcomes. Adweek is hosting a webinar ‘Elevate Your Content Marketing Measurement’ on Wednesday, August 21, 2024, at 1.00 pm ET. The Adweek team says, “Discover how to go above and beyond basic metrics to understand true engagement and consideration... [...]

Content Marketing Institute is hosting a webinar ‘MasterTHIS: Content Strategy’ on Wednesday, August 21, 2024, at 1.00 pm ET. The CMI team says, “It’s the second half of the year. How’s your content strategy performing? If you’re like many marketers, your strategy has been collecting dust in an electronic file since the beginning of the year. Let’s get together on August 21 and 28 to check our strategies, workflows, and performance to put some new life into those plans. You might find a little strategy tune-up is in order. Join us to learn: Strategies to scale your... [...]

When it comes to delivering the right message to the right person in the right context, AI and automation are transformative tools that promise instant, real-time creation of tailored digital ads. Adweek is hosting a webinar ‘Are Your Ads Ready for AI and Automation?’ on Thursday, August 29, 2024, at 1.00 pm ET. The Adweek team says, “Marketers need to adapt to these technologies to streamline production and optimize spend. But like all new technologies and workflows, implementing AI and automation will require time and preparation. Get best practices on how top marketers are... [...]

Content calendars are strategic tools that help plan, organize, and schedule content across various platforms, ensuring consistent and timely publication. They enhance productivity by providing a clear roadmap for content creation and distribution. Semrush contributor has published ‘A Guide to Content Calendars (+ Free Templates for Making One)’. Asif Ali says, “Content calendars streamline your content creation and publication process. To ensure you know what stage each piece is at, what’s coming up next, and whether you need to adjust for any delays. Here are some more specific... [...]

Web accessibility ensures that websites are designed and developed to be usable by everyone, including people with disabilities. It promotes inclusivity by providing equal access to information and functionality, enhancing the overall user experience for a diverse audience. Digital Marketing Depot is hosting a webinar ‘Achieve Near-Perfect Accessibility’ on Thursday, August 22, 2024, at 1.00 pm EDT. The DMD team says, “In the web accessibility space, you’ll often hear the phrase #ProgressNotPerfection. But how do you kickstart that progress and achieve significant improvements? Discover... [...]

This is a reminder for the DMD webinar to be held on August 15, 2024.  Content marketing is crucial for building brand awareness and trust, as it provides valuable information that attracts and engages customers. It also helps in driving organic traffic and improving SEO, leading to better business growth and customer loyalty. Digital Marketing Depot is hosting a webinar ‘Start Your Content [R]evolution: Leading a new era of customer engagement with GenAI and automation’ on Thursday, August 15, 2024, at 1.00 pm EDT. The DMD team says, “Join Deloitte Digital and Adobe to explore... [...]

Content marketing measurement involves tracking and analyzing key metrics like engagement, conversions, and ROI to assess the effectiveness of content strategies. It provides insights into audience behavior and helps refine content approaches for better performance and outcomes. Adweek is hosting a webinar ‘Elevate Your Content Marketing Measurement’ on Wednesday, August 21, 2024, at 1.00 pm ET. The Adweek team says, “Discover how to go above and beyond basic metrics to understand true engagement and consideration from Greg Friend, Nativo’s VP of content, insights and strategy.... [...]

The latest Digital Marketing Institute podcast is titled ‘Trends in Digital Marketing Jobs’. The DMI team says, “In this episode, ⁠Will Francis⁠⁠⁠ interviews ⁠Terry Payne⁠, Global Managing Director at ⁠Aspire⁠ Recruitment and learns about: the demand for digital marketing skills in high-growth markets, cultural differences in hiring practices, the shift towards hybrid work models, and the importance of demonstrating AI skills on CVs. They also touch on the significance of company culture, the average tenure in marketing roles (now 1.5 years!), key skills and roles... [...]

Content marketing is crucial for building brand authority and trust by providing valuable, relevant information that resonates with your target audience. It drives organic traffic, fosters customer engagement, and ultimately leads to higher conversion rates. Content Marketing Institute contributor Liey Pham has published an article featuring useful strategies to transform and use old content. She says, “Natural language processing models such as ChatGPT or other generative AI tools like Claude have made the art of content remixing easier and more accessible, allowing you to breathe new life... [...]

Content marketing teams play a vital role in creating and distributing valuable, relevant content that attracts and engages target audiences. They help build brand awareness, establish authority in the industry, and drive customer engagement, ultimately leading to increased sales and customer loyalty. Content Marketing Institute contributor Ann Gynn has published an article featuring 23+ roles you might need on your content marketing team. She says, “To help in your analysis, we posed the scenario to the experts presenting at Content Marketing World 2024. They certainly don’t agree on... [...]