Content marketing trends in 2024 emphasize AI-driven content creation, personalized storytelling, and the growing importance of short-form videos. Content Marketing Institute contributor Stephanie Stahl has published an article featuring 40+ content marketing trends for 2025. She says, “Sometimes, trends in content marketing last so long that they stop counting as trends and turn into truths. Here’s one: People need great content in their lives. Not OK content. Not pretty good content. People need content that makes them feel seen. Content that, yes, stops the scroll. But more than that.... [...]
Archive for the 'Content Marketing Trends' Category
Manufacturing content marketing educates and engages audiences by showcasing industry expertise, innovative solutions, and product value. It builds trust, drives leads, and strengthens brand positioning in a competitive market. Content Marketing Institute contributor Lisa Murton Beets has published an article featuring manufacturing content marketing benchmarks, budgets, and trends for 2025. She says, “New research suggests that manufacturing marketers — like a lot of other B2B marketers — only feel “average” about their content marketing. Sixty-seven percent of manufacturing marketers... [...]
This is a reminder for the CMI webinar to be held on April 11, 2024. Customer expectations are at an all-time high when it comes to digital experiences. Marketers are often scrambling to keep up with the rising demand for quality content and campaigns. Content Marketing Institute is hosting a webinar ‘5 Steps to Enhance Your Marketing Campaigns’ on Thursday, March 14, 2024, at 1.00 pm ET. The CMI team says, “Join Vimi Kaul, Sr. Consultant of Strategy and Value at Optimizely, to learn about the 5 steps you can take to optimize your marketing efforts. In this session we’ll... [...]
Customer expectations are at an all-time high when it comes to digital experiences. Marketers are often scrambling to keep up with the rising demand for quality content and campaigns. Content Marketing Institute is hosting a webinar ‘5 Steps to Enhance Your Marketing Campaigns’ on Thursday, March 14, 2024, at 1.00 pm ET. The CMI team says, “Join Vimi Kaul, Sr. Consultant of Strategy and Value at Optimizely, to learn about the 5 steps you can take to optimize your marketing efforts. In this session we’ll cover: How streamlining processes drive efficiency Optimizely’s transformative... [...]
This is a reminder about the CMI webinar to be held on March 14, 2024. Domain Authority (DA) is a metric developed by Moz, a software company specializing in SEO (Search Engine Optimization) tools. It is a score that predicts how well a website will rank on search engine result pages (SERPs). The score ranges from 1 to 100, with higher scores indicating a greater ability to rank. Content Marketing Institute is hosting a webinar ‘Domain Authority is Dead: How Pillar-Based Marketing Makes Legacy SEO Metrics Irrelevant’ on Thursday, March 14, 2024, at 1.00 pm ET. The CMI team says, “In... [...]
Domain Authority (DA) is a metric developed by Moz, a software company specializing in SEO (Search Engine Optimization) tools. It is a score that predicts how well a website will rank on search engine result pages (SERPs). The score ranges from 1 to 100, with higher scores indicating a greater ability to rank. Content Marketing Institute is hosting a webinar ‘Domain Authority is Dead: How Pillar-Based Marketing Makes Legacy SEO Metrics Irrelevant’ on Thursday, March 14, 2024, at 1.00 pm ET. The CMI team says, “In this bold presentation from DemandJump’s Chief Solution Officer,... [...]
This is a reminder for the CMI webinar to be held on February 15, 2024. Single-source publishing, also known as single-sourcing publishing, is a content management method which allows the same source content to be used across different forms of media and more than one time. Content Marketing Institute is hosting a webinar ‘Single Sourcing Content: A Path Forward’ on Thursday, February 15, 2024, at 1.00 pm ET. The ID team says, “Single sourcing content has been described as “the white whale of our industry” – the thing we’re convinced we can do, but no one... [...]
Single-source publishing, also known as single-sourcing publishing, is a content management method which allows the same source content to be used across different forms of media and more than one time. Content Marketing Institute is hosting a webinar ‘Single Sourcing Content: A Path Forward’ on Thursday, February 15, 2024, at 1.00 pm ET. The ID team says, “Single sourcing content has been described as “the white whale of our industry” – the thing we’re convinced we can do, but no one seems to get quite right. In truth, there’s a lot of idiosyncrasies... [...]
This is a reminder for the Industry Dive webinar to be held on February 1, 2024. Industry Dive is hosting a webinar ‘2024 Content Marketing Predictions’ on Thursday, February 1, 2024, at 1.00 pm ET. The ID team says, “Bolster your content marketing roadmap for 2024 with expert analysis of industry-defining predictions. Based on combined predictions survey data from studioID and Content Marketing Institute, year-ahead forecasts from hundreds of marketing leaders are locked in. Join our panel of experts as they help you get ahead of the most critical trends and challenges set to... [...]
Industry Dive is hosting a webinar ‘2024 Content Marketing Predictions’ on Thursday, February 1, 2024, at 1.00 pm ET. The ID team says, “Bolster your content marketing roadmap for 2024 with expert analysis of industry-defining predictions. Based on combined predictions survey data from studioID and Content Marketing Institute, year-ahead forecasts from hundreds of marketing leaders are locked in. Join our panel of experts as they help you get ahead of the most critical trends and challenges set to dominate 2024. Join our expert panel to: Navigate the top three trends that will... [...]