It took a pandemic to get some companies to finally pay attention to the power of content marketing. That’s one of the key findings from new research from the Content Marketing Institute and MarketingProfs. Content Marketing Institute is hosting a webinar ‘2022 B2B Content Marketing: The Sleeping Giant Awakes’ on Wednesday, October 20, 2021, at 2.00 pm ET. The CMI team says, “Join us for a discussion about the findings along with insights to prepare for 2022. A few key stats that we’ll be discussing: 67% of content marketers said their team was asked to do more with the... [...]

Sales and marketing alignment is a hot topic each year because it’s vital to business and revenue success. The left hand knowing what the right hand is doing is key for meeting performance metrics and having each team be successful. Content Marketing Institute is hosting a webinar ‘Connecting the Dots: Engaging Sales in your Marketing Funnel’ on Wednesday, October 13, 2021, at 2.00 pm ET. The CMI team says, “Marketo champions Natalie Kremer and Chelsea Kiko from McGraw Hill walk you through the top tools and strategies needed to align sales and marketing toward the same goal... [...]

It took a pandemic to get some companies to finally pay attention to the power of content marketing. That’s one of the key findings from new research from the Content Marketing Institute and MarketingProfs. Content Marketing Institute is hosting a webinar ‘2022 B2B Content Marketing: The Sleeping Giant Awakes’ on Wednesday, October 20, 2021, at 2.00 pm ET. The CMI team says, “Join us for a discussion about the findings along with insights to prepare for 2022. A few key stats that we’ll be discussing: 67% of content marketers said their team was asked to do more with the... [...]

Sales and marketing alignment is a hot topic each year because it’s vital to business and revenue success. The left hand knowing what the right hand is doing is key for meeting performance metrics and having each team be successful. Content Marketing Institute is hosting a webinar ‘Connecting the Dots: Engaging Sales in your Marketing Funnel’ on Wednesday, October 13, 2021, at 2.00 pm ET. The CMI team says, “Marketo champions Natalie Kremer and Chelsea Kiko from McGraw Hill walk you through the top tools and strategies needed to align sales and marketing toward the same goal... [...]

Successful content marketing requires creativity and innovation. By developing neer creation and publishing strategies, you can improve your content marketing performance Content Marketing Institute is hosting a webinar ‘Trends in Content Marketing 2022’ on Wednesday, October 6, 2021, at 2.00 pm ET. The CMI team says, “Join us and learn: How to rethink everything you know about innovation Where to find inspiration that leads to your most brilliant work The process that makes new ideas feel less risky, so bosses and clients say, “YES!” Real-world examples of innovation in... [...]

Successful content marketing requires creativity and innovation. By developing neer creation and publishing strategies, you can improve your content marketing performance Content Marketing Institute is hosting a webinar ‘Trends in Content Marketing 2022’ on Wednesday, October 6, 2021, at 2.00 pm ET. The CMI team says, “Join us and learn: How to rethink everything you know about innovation Where to find inspiration that leads to your most brilliant work The process that makes new ideas feel less risky, so bosses and clients say, “YES!” Real-world examples of innovation in... [...]

Content marketing is one of the most important forms of marketing. It plays an important role in organizational growth. It helps you establish the business authority and win customer’s trust. Content Marketing Institute is hosting a webinar ‘Trends in Content Marketing 2022’ on Thursday, September 23, 2021, at 1.00 pm ET. The CMI team says, “What does the future of content marketing hold? Join us for a fireside chat about the trends in content marketing on Thursday, September 23, 2021 at 1 PM ET/10 AM PT. Amber Naslund with LinkedIn, Marcus Collins with Wieden+Kennedy New... [...]

Content marketing is one of the most important forms of marketing. It plays an important role in organizational growth. It helps you establish the business authority and win customer’s trust. Content Marketing Institute is hosting a webinar ‘Trends in Content Marketing 2022’ on Thursday, September 23, 2021, at 1.00 pm ET. The CMI team says, “What does the future of content marketing hold? Join us for a fireside chat about the trends in content marketing on Thursday, September 23, 2021 at 1 PM ET/10 AM PT. Amber Naslund with LinkedIn, Marcus Collins with Wieden+Kennedy New... [...]

Effective content marketing campaigns can help you to grow the influence of your business and improve your sales. As we move to 2021, it’s time to review what’s ahead in the content marketing domain. Convince & Convert contributor Ann Smarty has shared five content marketing trends to watch in 2021. She says, “As the COVID-19 pandemic continues to progress around the world, it’s important to continuously evolve your content marketing strategy—now more than eve. What is 2021 going to look like for content marketers? Is there any way to get prepared? Let’s dive in now... [...]

Content marketing continues to grow and helps marketers gain optimum returns on investment. It also enables them to establish authority as a business too. SEMrush contributor Alina Petrova has published an article highlighting top content marketing trends of 2020. She says, “How often do you find yourself in a situation where you have to choose the best strategy for further action? This happens to us from time to time. We sincerely believe that a successful content marketing strategy should be backed by data. Data can support any decision you make and minimize the trial and error method... [...]