Meghan Casey says, ““I got this content strategy thing,” you may think. You know your voice and tone, you know what formats and channels you’re going to create content for, and you know how often you’re going to publish or share content. Great! Except that’s not a content strategy. It’s an editorial plan. Don’t get me wrong. Content marketers need an editorial plan, especially if they’re regularly creating new content. At the same time, you need to figure out lots of other things before you plot your content ideas on a calendar. Enter — you guessed it — content strategy. What... [...]

Mark Walker says, “I’m not sure if you’ve noticed, but newsletters are hot right now. They receive far less attention than the latest whizzy technology, like live video, personalization, and interactive content. But that doesn’t mean they’re not incredibly popular and incredibly powerful. Take for example theSkimm, a newsletter with a daily roundup of interesting articles. Launched in 2012, it has amassed over 4 million subscribers. Newsletters work for business-to-business brands too — with AppSumo, an email list offering regular deals, having over 700,000 active subscribers. The... [...]

Jodi Harris says, “If you are creating stellar content, distributing it across the most appropriate channels on a consistent basis, and still aren’t getting the traffic results you expect, it’s probably time that you faced a harsh reality: If your content isn’t appearing on the first results page for relevant search queries, your target audience may never know it exists. Fortunately, just because audiences haven’t been discovering your content on their own doesn’t mean you need to scrap everything and go back to the drawing board. Chances are the content you’ve created still holds... [...]

McCoy says, “ In the rush to get on the front page of Google, a major SERP opportunity stands out as the most useful and most relevant available: featured snippets. The bits of text at the top of many informational searches in Google, featured snippets can drive a ton of attention toward your site and can be an invaluable weapon for marketers. How can you create content that has the chance of ranking in featured snippets? While many marketers assume featured snippets are the territory of SEO masters or brands with million-dollar marketing budgets, that isn’t true at all. What are featured... [...]

Will Blunt says, “If you want your content to serve its purpose and drive marketing goals, you need to be proactive with your content promotion. Here are seven content promotion tactics you can use to get your website noticed. 1. Send an email broadcast Your email list is (hopefully) composed of people who signed up because they’re interested in your brand and want to receive your latest updates. According to Campaign Monitor, you’re six times more likely to get a click from an email campaign than a tweet. That’s a great audience to promote your content to because they’re already... [...]