Website conversion rates measure the percentage of visitors who complete a desired action, like making a purchase or signing up for a newsletter. Higher rates indicate effective design and user experience that drive engagement and conversions. Semrush has published a new video ‘Boost Your Website’s Conversion Rates with These Persuasive Tactics’. The Semrush team says, “In this video, we dive deep into creating a persuasive homepage that drives conversions and sales. Your homepage is often the first impression potential customers have of your business—make it count! We’ll... [...]
Archive for the 'conversion rate optimisation' Category
Watch the latest HubSpot video ‘Gain 17% More Conversions With Enhanced Tracking’. The video covers the following: Intro: The challenge of tracking and measuring conversions HubSpot’s Google Ads Integration Get first-party data connected to Google Ads Get started with enhanced conversions for leads Attach deal amount to contact record Data sharing for enhanced conversions HubSpot automatically sends contact record changes to Google Ads. HubSpot [...]
Google’s AI Overviews provide concise, AI-generated summaries of web content, enhancing user search experiences by delivering quick, relevant insights. These overviews help streamline information discovery, making it easier to access key points from vast sources of data. Semrush has published a new video ‘How to Track Google’s AI Overviews Like a Pro – FREE Tools’. The Semrush team says, “Ever wondered how Google generates quick answers in its search results using AI? In this video, we’ll break down Google AI Overviews—what they are, how they work, and most... [...]
Increasing conversions is crucial for business growth, as it directly translates to higher revenue and a better return on investment for marketing efforts. Effective conversion strategies enhance customer engagement and satisfaction, driving sustained success and competitive advantage. HubSpot has published a new video ‘Increase Conversions Using Live Chat Software’. The HubSpot team says, “Are you ready to unlock the power of live chat for your business? Want to learn how to set up live chat with bots for free in HubSpot? In this video, we’ll... [...]
Content Marketing Institute has published a new video ‘What The Greatest Conversions Programs Do Differently’ from #CMWorld 2022. The video features Ayat Shukairy. The CMI team says, “Conventional attempts to improve conversion rates use the logical (albeit, somewhat flawed) process. Spend months doing a ton of research, creating hypotheses, and testing these hypotheses. These programs move slow and most of the experiments end up losing. We painfully discovered this: Missteps made during the first three months of trying to improve conversions can kill your success. The problem... [...]
Conversion rate optimization is the process of increasing the percentage of conversions from a website or mobile app. In his latest video, Neil Patel has shared three easy ways to boost your conversions. Neil Patel’s Blog [...]
How to Create Sales Pages that Convert is a course that’s critical for anyone who sells anything online. And it comes with all the extra you need if you would like to teach this material to others. The # 1 goal of any sales page is to persuade people to buy your offer. To achieve that, it needs to: ➤ Capture visitors’ attention ➤ Elicit their emotions ➤ Connect with their relevant problem ➤ Help them envision a new reality ➤ Prove that you can provide the best solution ➤ Compel them to purchase it There’s no question about it, to sell online you need to have a sales... [...]
Conversion rates are calculated by simply taking the number of conversions and dividing that by the number of total ad interactions that can be tracked to a conversion during the same time period. Search Engine Journal contributor Corey Morris has answered the question ‘What Is Conversion Rate & How Do You Calculate It?’ to help you calculate your conversion rate. He says, “Conversion rate is a %. In high-level terms, it tells you the % of how many people came to your site who took the conversion goal action you defined. Some sources provide benchmarks for specific industries... [...]
When it comes to lead generation, it’s important to understand the need to balance lead quantity and lead quality. Focusing on just generating more leads is not the key to more revenue. Understanding each stage of the funnel and optimizing the conversion rate at these different stages will convert leads to customers. MarTech is hosting a webinar ‘5 Proven Ways to Boost Funnel Conversion Rates in 2022’ on Tuesday, May 10, 2022. The MarTech team says, “More than ever, marketing teams need to rethink their approach, find new ways to engage with buyers, and implement effective strategies... [...]
Watch Neil Patel’s latest video ‘How to Convert Your Leads into Sales with These 5 CRM Features’ to improve your conversion rate. He says, “If you’ve been in business for long enough, you know that sales are one of the key drivers to growth, and you can’t even stay afloat without sales. No matter if you’re selling products or services, you need good sales processes for your business to survive and thrive. And the keyword here is the process. If you don’t have the right process, you’re not going to ever have your sales machine fine-tuned. If... [...]