Jeff Rajeck says, “There are an overwhelming amount of tips and tricks to help you become a better online copywriter. To help you organise these tips into a useful ‘writers toolbox’, we have covered two high-level best practices in previous posts: 1. Use short words, short sentences, and signpost your writing. (link) 2. Outline for your audience, write for yourself. (link) If you follow these rules, your writing will be easy-to-read, clear, and coherent. Your writing will also be well-structured yet capture some of your unique, personal voice which keeps readers interested. Additionally,... [...]

Demian Farnworth says, “Do me a favor, dear content marketer. Type this phrase into Google: “You Are a Writer (So Start Acting Like One).” I’ll wait. Okay, did you do it? What is the top result? It should be the product page for Jeff Goins’s ebook on Amazon. In fact, the first entry should be the Kindle version and the second entry should be the paperback version — both on Amazon. The third entry should be the author’s own product page dedicated to this book. So, here’s a question for you: Why do you think Amazon has the top result and not the author’s own product page? Got... [...]

Brian Clarke says, “I once asked the Copyblogger community to name their biggest writing challenges. From the many responses, a pattern developed: – How to get started – How to cut the fluff – How to finish These three issues are really symptoms of the same painful problem, which boils down to not clearly understanding what you’re trying to accomplish with your writing. Don’t worry … it’s a fairly common ailment”. The 5-Step Process that Solves 3 Painful Writing Problems Copyblogger  [...]

Demian Farnworth says, “Cornerstone content is vital for both seasoned bloggers and anyone launching a brand-new website because it can help you accomplish many of your content marketing goals. Goals like: – Getting links to your website – Finding new readers – Attracting subscribers – Ranking in search engines for competitive keywords – Highlighting archived material – But what exactly is cornerstone content? “. Cornerstone Content Defined in 60 Seconds Copyblogger  [...]

Pamela Wilson says, “Wouldn’t it be amazing if you could take your life experiences and turn them into a business? Sonia Thompson has done just that. She’s combined her time in corporate America with her love for small business to create a place where small business owners can learn the mindset and techniques they need to master running their businesses successfully. And she’s working to incorporate her personal passions, like speaking Spanish and living abroad, into her future offerings. Sonia’s story is this month’s Hero’s Journey feature. We’re tapping the collective wisdom... [...]

Sonia Simone says, “Are your readers doing what you want them to do? Are they registering for your free membership site, downloading your ebook, or signing up for your email newsletter? If not, you need to learn a master craftsman’s copywriting secret. This technique acts like a remote control to get your readers to take action. Press this “magic button” and you’ll see your results improve dramatically. The secret, masters-only technique to compelling your readers to act is to”. How to Be a Copywriting Genius: The Brilliantly Sneaky Trick You Must Learn Copyblogger  [...]

Jack Simpson says, “Anyone can be a writer these days. All you need is a computer with an internet connection and a tenner to spend on a domain name. The problem is: anyone can be a writer these days. But digital writing requires a unique approach that caters for the way people read online, i.e. through scanning the page for information that is relevant to them. In this post I’m going to cover 10 common online copywriting mistakes I come across regularly when reading content. 1. Bad headlines Headlines are hard. It can take a relatively long time to come up with what is essentially just... [...]

Stephen Guise says, “After reading smart advice, how many of us immediately turn around and apply it? Not many, unfortunately. If smart advice only produces results once we begin applying it, why doesn’t it automatically become a part of our lives after we read it? This post will help you bridge the vast gap between learning something and applying it. To bridge the gap between theory and reality, we need an application strategy that empowers us to practice. Until we apply what we’ve learned, the benefits of any action remain theory instead of reality”. An Effective (but Embarrassing)... [...]

Joanna Wiebe says, “Your biggest copy opportunity is this: your competitors are chickens. They’re scared of saying something that gets noticed. They’re scared of writing copy that sounds and looks different from what everyone else is publishing. They’re terrified of stringing together line after line of notice-me copy that’s actually sticky enough to make visitors do a double-take. To stop bored eyes from rolling along aimlessly. To make busy people pause and take notice. But what if taking a chance on unexpected copy could bring in, say, 124 percent more clicks? Or 26 percent more... [...]

Sonia Simone says, “What makes people almost buy? What makes them get most of the way there and then drop out of your shopping cart at the last second? What makes them stare at your landing page, wanting what you have to offer, and yet, ultimately, close the page and move on to something else? It turns out there’s a hideous troll hiding under the bridge. Every time you get close to making a sale, the troll springs out and scares your prospect away. Get rid of the troll and your copy will start converting better than it ever has before. The ugly, smelly, dirty, bad-mannered troll is prospect... [...]