The latest ‘Econsultancy’ blog post is titled “How small copywriting changes can lead to big increases in conversions”. David Moth says, “It’s easy to overlook the value of copywriting in web design as there are so many other factors to take into account, many of which have a more obvious impact on the user experience. But as a writer I’m obviously keen to highlight the impact that good copywriting can have on conversions and revenue. As such I’ve rounded up several case studies which show that even small tweaks to copywriting can have a big impact on conversions,... [...]
Archive for the 'Copywriting' Category
The latest post on ‘Copyblogger’ Blog is titled “Why a Legendary Album and a Viral Hoax Should Inspire You to Create Content That’s Worth a Damn”. Demian Farnworth says, “It’s the usual story. A poor Jewish kid, guitar player from London’s East End. Black curly hair blossoming around his head. T-shirt tucked tightly into his flared jeans. He’s leading one of the most popular bands of the late 60s. He’s touring the world, playing large concerts, making acclaimed records, dropping acid. He and his bandmates are living the life most musicians only dream of“. Why a Legendary... [...]
The latest post on ‘Copyblogger’ Blog is titled “How Online Authority Gave a Tiny Local Business Worldwide Reach”. Abbey Dieteman says, “I was stuck — elbows deep in fabric with nothing but a torn pattern book and lingering words of cryptic quilting wisdom from my late great-aunt. It was T-minus two hours until the baby shower and I was on the verge of showing up empty-handed. My rescuer was Jenny Doan of Hamilton, Missouri (pop. 1,809)“. How Online Authority Gave a Tiny Local Business Worldwide Reach ‘Copyblogger’ Blog [...]
The latest post on ‘Copyblogger’ Blog is titled “11 Essential Ingredients Every Blog Post Needs [Infographic]”. Demian Farnworth says, “So. You think you’ve got yourself a good blog post. You chose your writing style. You knocked out the first draft. You allowed it to sit for an hour or a day. Now it’s time to edit that bad dog — ruthlessly. So that it has a fighting chance in the trenches. You’ll want to pay attention to the details like avoiding goofy, but common,grammar mistakes. You’ll want to choose your words carefully so you say what you mean“. 11 Essential... [...]
The latest post on ‘Copyblogger’ Blog is titled “The Best of Copyblogger: 2013 Edition”. Sonia Simone says, “It’s that time of year again — time for us to look back and pick out our favorite posts from last year. The editorial team got together and selected the posts that struck us — the ones that made us stop and think, the ones that got us up and writing again, the ones that pushed us to see things in a new way. Because while we create the blog, we’re also writers — and we need education, advice, and inspiration just like you do“. The Best of Copyblogger: 2013... [...]
The latest post on ‘Copyblogger’ Blog is titled “Authority Intensive 2014 Discount Ends Today”. Brian Clark says, “Just the facts: What: Authority Intensive: Copyblogger’s live training event that provides an integrated content marketing strategy combined with how best to implement it. Plus great parties and networking. When: May 7-9, 2014. Who: Seth Godin, Ann Handley, Darren Rowse, Lee Odden, Sonia Simone, Dennis Goedegebuure, Chris Garrett, Joanna Wiebe, Tom Martin, Brian Gardner, Selena Waite, Jason Miller, Beth Hayden, Jon Henshaw, Bill Erickson, Pamela Wilson, Jerod Morris,... [...]
The latest post on ‘Copyblogger’ Blog is titled “The New Year’s Writing Resolution You Can Actually Keep”. Sonia Simone says, “It’s that time of year again. Time for resolutions, and for all of the skeptics and killjoys who say that resolutions never work. They certainly can work, but you need to approach them the right way. Most people fail at resolutions (at any time of year) for two reasons. The first is that they focus on outcomes (“lose 50 pounds”) rather than behaviors. The second is that they try to put massive changes into place all at once. (“I will work out three... [...]
The latest ‘MarketingExperiments’ blog post is titled “Copywriting: Is your landing page missing the “why” factor?”. John Tackett says, “In a recent Web clinic, Austin McCraw, Senior Editorial Analyst, and Ben Filip, Data Sciences Manager, both of MECLABS, revealed how marketers at an auto repair company increased purchases 36% by testing the copy on their landing page. But first, let’s review the research notes for some background on the test. Background: A medium-sized company selling an auto repair product. Goal: To increase the number of purchases. Primary Research Question: Which... [...]
The latest post on ‘Copyblogger’ Blog is titled “2014: The Year of the Rainmaker”. Brian Clark says, “A year ago almost to the day, I wrote 2013: The Year of the Online Writer. The basic premise was that we had reached a tipping point. Companies of all sizes that wanted to succeed now knew that: Content is what people want. Content is what people share. Content is what makes buying decisions happen. Those realizations, in turn, require great content creators. Notably, great writers. This coming year will continue the trend, with an added twist“. 2014: The Year of the Rainmaker ‘Copyblogger’... [...]
The latest post on ‘Copyblogger’ Blog is titled “How Becoming an Authority Can Even Save Your Life”. Anthony Sills says, “Imagine you’re 30,000 feet in the air. You and the Copyblogger team are flying to SXSW, listening to Brian Clark talk about the upcoming presentations and everybody’s pumped up. But before you land at AUS, the plane crashes and everyone’s stranded in the middle of nowhere. As the CEO and content marketing expert, everyone looks to Brian for direction“. How Becoming an Authority Can Even Save Your Life ‘Copyblogger’ Blog [...]