Online publishing is a big industry and there are millions of writers and bloggers trying their best to attract more people to read their content and subscribe. Copyblogger’s Sonia Simone has shared seven tips that can help such people to get more readers and subscribers. On providing right treatment to the visitors, Sonia says, “At the beginning, when we’re squeaking along with just a few site visitors, it’s particularly important to capture every little scrap of attention we can. So before you start trying tactics to get more new visitors, make sure that: You have at least a... [...]

Copywriting is an art. And for marketers a copy is the backbone of his profession. A great copy persuades your prospects to become your customers. It helps you in creating your brand image and value of your products and services among your audience. Copyblogger writer Sonia Simone has posted an article guiding writers to improve their copies. On putting in a personal voice in your writing, Simone says, “Nearly any content (including B2B) benefits from a warm, individual voice. If you think about your professional life, you know that it’s possible to be absolutely professional and still... [...]

In the era of content, quality writing matters a lot. Today, the brands are getting customers in multifaceted ways. Along with the social networks, blogs also play a vital role in the world of Internet. As far as content marketnig is concerned, one needs loyal readers who come back to read what you have posted on your web. Copyblogger’s Stefanie Flaxman has shared some tips to improve writing and get more and loyal readers. Flaxman says, “If you want to write about anything you’d like, as often as you’d like, there’s a place for that: your own website. It’s a modern privilege... [...]

In online marketing, copy plays a vital role. It is something that persuades the people to take action and make a purchase or buy a service. Copyblogger’s Robert Bruce has shared some useful tips to improve your copywriting skills. Bruce says, “Though you’ll never know if a headline, or a collection of bullet points, or a call to action will resonate with your audience — not until you let it out into the real world and test it — there is one commonly overlooked practice that’s turned out to be the best copywriting advice I’ve ever put to use … Shut up and listen. Listen... [...]

As we know ‘Content is King’ on the web and so Copywriting plays a crucial role in making that content read and liked by people around. An effective copy can help marketers convert website visitors into loyal customers, provided it has the elements which can convince them for that conversion. Copyblogger’s Sonis Simone has shared five elements to shrepen your copywriting skills. They are: sharpening your writing voice, your website, your pricing, your specialization and your professionalism. Talking about professionalism, Simon says, “When clients leave a query on your... [...]

Copyblogger is inviting applications for Copyblogger Certified Content Marketers’ program. This program starts with a four-week online certificate course conducted by Copyblogger’s Sonia Simon and Brian Clark. This course teaches how to think about content strategy at a professional level. Simon says, “The program also includes membership in our Authority community of content marketers. That’s where you’ll get ongoing education for your Certification, including sessions on traffic strategies, evolving content best practices, and insights into how to run a more profitable... [...]

Alex Jasin says, “A severe case of writer’s block could lead you to rethink how often you publish. But here’s the thing: Publishing regularly gives you a chance to be an authority in your field by consistently providing value to your audience. It gives you a chance to engage them in the comments, social media, and email. Most importantly, it lets you create a relationship with your audience. Instead of battling your writer’s block by publishing less, combat it by finding muses that help you deliver relevant content to your audience. Here are six tips. 1. Look for inspiration in keywords Keywords... [...]

Robert Bruce says, “I’m going to let you in on a little secret. It’s something the immortals — from Aristotle to Ogilvy to Mamet — have known, but few have stated it as directly as I’m about to. By now, many of you know the basics of the craft of copywriting … Know your audience. Know your product cold. Research. Nail the headline. Write plainly, in the language of your audience. Research more. Write great bullets. Craft a great offer. Include a strong call to action. Et cetera. These elements are the standard. They get the job done. But this little truth I’m about to tell... [...]

Ther late Gary Halbert was a celebrated copywriter. His ads were some of the best exsamples of direct marketing in the last 50 years. He wrote for print advertising as well as online advertising. Shortly before he died, Halbert madf an hour-long presentation at the Direct Marketing Secrets Seminar, and a video was captured that was recently uploaded to YouTube. You will learn a lot from watch halbert in action.  [...]

Stefanie Flaxman says, “Whenever someone questions the importance of proofreading, my go-to response is: “Pubic relations is quite different from public relations.” We all sometimes make a typo that omits or changes a letter in a word. A typo like that is difficult to spot when the mistake is still an actual word (or words). Just last week, I wrote “head lice” instead of “headline.” Again, two completely different things. But I have an effective proofreading process that helps me find and correct errors before they are published. (Except, of course, when the error is a joke.) Do... [...]