Working together on customer relationshipsNowadays, the ability to effectively manage customer relationships is sometimes not an easy job, growing in complexity as your customer base grows. What a spreadsheet did at first now requires more sophisticated software to be effective. Using specially designed CRM (“Customer Relationship Management”) software is the key to effective customer relationships for many businesses. IF you have so many customers that your need several employees to manage the relationships with them, then you probably need to look into CRM software. Marketers in both... [...]

A good CRM software helps marketers maintain better client relationship, improve ability to cross-sell, increase team collaboration, improve efficiency to serve clients and more. Choosing a CRM is a challenge for most marketers since there are several provides who claim their system as ‘best’. HubSpot’s Padraig O’Connor has listed eleven mistakes that people make while choosing a CRM. O’Connor says, “We asked leading sales and marketers to tell us the most common mistakes of evaluating CRM software — so you don’t make the same ones. 1) Unwillingness to... [...]