The latest post on ‘Experian Marketing Forward’ Blog is titled “Optimizing cross-channel marketing for compliance part III: Evolving the privacy policy”. Alex Krylov says, “My final quote comes from privacy pro Ben Isaacson: “Engaging on privacy is not a retardant [to innovation], it’s just part of the evolution”[1]. In part two of this series I discussed the need to educate consumers about your data integration efforts. In part three, I will describe ways you can optimize the privacy policy itself. Your privacy policy is a one-stop shop for consumers Until the industry develops... [...]

The latest post on ‘Experian Marketing Forward’ Blog is titled “Optimizing cross-channel marketing for privacy and compliance, Part II: Data integration”. Alex Krylov says, “Here’s another true premise borrowed from Seth Godin: “The internet was supposed to homogenize everyone by connecting us all. Instead what it’s allowed is silos of interest.” In Part I of this series I highlighted what regulatory and self-regulatory controls to be mindful of when acquiring subscribers through your various data acquisition efforts. In this installment I will cover how to best integrate... [...]

The latest post on ‘Experian Marketing Forward’ Blog is titled “Cross-channel marketing demands better data”. Erin Haselkorn says, “Shoppers’ habits are changing, as modern technology has given them more ways than ever to purchase goods. While marketers are able to interact with consumers in new and interesting ways, the diversification of channels has made the job exponentially more difficult. Marketers are asking themselves: What’s the best way to target potential customers? What channel should I communicate through? Is the goal to bring consumers into the physical store, or... [...]

The latest post on ‘Experian Marketing Forward’ Blog is titled “Hybrid pricing is the only way to optimize marketing spend”. Marcus Tewksbury says, “At a point in history, when all eyes were on the inbox, scale and reliability were critical points of differentiation. CPM, as a measure of email volume, was a great fit because it tracked to where unique value was created – the execution of the send. And while certainly these factors are still important, they aren’t as valuable anymore because they are now readily available”. Hybrid pricing is the only way to optimize marketing... [...]