Customer acquisition and retention is the priority of every organization as it is the ultimate thing that helps brands survive. With changing paradigms, the brands face challenges in getting new customers and make sales. Econsultancy columnist Jeff Rajeck has sorted out four common acquisition problems that the marketers face today. Rajeck says, “The main issues marketers face with marketplaces are that Marketers must advertise to get marketplace traffic Marketplaces advertisements are expensive Marketers do not receive enough customer data from marketplaces to learn about their customers The... [...]

To start a new business is a challenge as you have to convince the people to buy your products and services for the first time. It is a difficult job to get the initial few customers for any business. Forbes contributor Jia Wertz has shared case studies of five entrepreneurs who reveal how they acquired their first 1000 customers. Wertz says, “Elana Reinholtz, Founder of Bird + Stone, a made-in-the-USA jewelry company that supports social causes, leveraged her company’s first 100 customers to gain knowledge on potential future consumers. “In order to reach our first 1000 customers, we... [...]

An effective copy helps you convert more customers from prospects. It helps you influence people and make them feel the need to get your product or service. The Business 2 Community columnist Matt Brennan has shared eleven copywriting secrets that can help you attract new customers. Brennan says, “These copywriting secrets can help you grow your business. It can be challenging to craft your own message, but when you get it right, your marketing can work wonders. Every business wants a website that brings in new customers, but not everyone gets there. This is how. By implementing these easy... [...]

Content marketing is popular among the marketers and still growing fast. It helps you stay in touch with your clients and persuade them to take an action using different forms of the content. CMI columinst Marcia Riefer Johnston has published an article guiding marketers to use content marketing to get and retain customers. Marcia says, “Does your team focus on the top of the marketing funnel, developing most of your content to create brand awareness and nurture leads? If so, you may miss the rewards that come from focusing on the bottom or (depending on how you define your funnel) below. I’m... [...]

Customer acquisition is an important aspect to grow your business. You can get more customers using various strategies and content marketing could be one of them. Sujan Patel has shared twenty six ways to leverage content in your customer acquisition strategy. Patel says, “I’ve covered 26 ways to use content effectively to attract and close customers. There’s some overlap between channels (and I’ve left content marketing off as a channel, since acquiring customers through content is the whole point), so pick and choose the tactics that make the most sense for your business. 26 Ways... [...]