Gaining customer trust is the most important part of building your brand. Several marketers apply different tactics for this and sometimes such tactics are bad practices. Entrepreneur contributor Sanjay Castelino has shared three strategies to help marketers build customer trust. Castelino says, “When do marketers cross the line? And when do potential customers stop appreciating the offers and start feeling a little uneasy about them? Here are a few recommendations for using the data you capture in a way that can help boost trust among customers and prospects. Use your data to add value to... [...]

Providing an effective customer experience is one of the best ways to get and retain more customers.  Effective customer service is of course a challenge too. Forrester’s Maxie Schmidt-Subramanian has share three findings that can lead marketers towards offering a great customer experience. On retaining customers, Maxie says, “Quick and simple functions are not enough to retain consumers — instead, they can weaken the quality of CX. Anjali also points to studies (Non-Forrester log in required) that found that ease does not necessarily breed product affinity like many assume. Instead,... [...]

According to a Google survey, 63% of the web users installed ad blockers because there are too many ads and 48% of them have installed an ad blocker due to annoying ads. Further in this research, Google has advised publishers on engaging with people online. On engaging people, Google team says, “When you try to reach people who use ad blockers on your site you need to do so in a way that is respectful and elevating. Be sure to follow the recommendations above, and check off these steps to ensure your message stays on the mark: Remove negative ad experiences from your site — learn more Learn... [...]

Kissmetrics is hosting a webinar on ‘Be engaging: See how Kissmetrics drives engagement to increase conversion rates’ on Thursday, June 1 at 10.00 am PT. This webinar will focus on importance of engaging prospects and customers with timely, relevant content and features. Webinar speakers Brian Kelly, CEO, Kissmetrics Andrew Wyatt, Product Manager, Kissmetrics Kissmetrics team says, “Join us for a webinar where you’ll learn how to: Leverage behavioral data to segment and monitor your audience to know where you can improve and where you should focus Amaze your prospects with... [...]

Kissmetrics is hosting a webinar on ‘Be engaging: See how we drive engagement to increase conversion rates’ on Thursday, June 1 at 10.00 am PT. This webinar will focus on importance of engaging prospects and customers with timely, relevant content and features. Webinar speakers Brian Kelly, CEO, Kissmetrics Andrew Wyatt, Product Manager, Kissmetrics Kissmetrics team says, “Join us for a webinar where you’ll learn how to: Leverage behavioral data to segment and monitor your audience to know where you can improve and where you should focus Amaze your prospects with perfectly... [...]

Kissmetrics is hosting a webinar on ‘Sell More Churn Less: Learn the power of analytics-based customer engagement’ on Thursday, May 25 at 10.00 am PT. This webinar will help marketers explore current customer engagement ecosystem and provide some best practices for eCommerce and SaaS business. The Kissmetrics team says, “You will learn how to define the right behavioral triggers for your business and use them to increase conversions and retention, and decrease churn. Find out why collecting an email address on entrance or exit can lead to more net customers through smart behavioral... [...]

Kissmetrics is hosting a webinar on ‘Sell More Churn Less: Learn the power of analytics-based customer engagement’ on Thursday, May 25 at 10.00 am PT. This webinar will help marketers explore current customer engagement ecosystem and provide some best practices for eCommerce and SaaS business. The Kissmetrics team says, “You will learn how to define the right behavioral triggers for your business and use them to increase conversions and retention, and decrease churn. Find out why collecting an email address on entrance or exit can lead to more net customers through smart behavioral... [...]