We recently shared two articles on improving customer loyalty. One by Entrepreneur columnist Sona Jepsen and another one published by Capegemini. Econsultancy columnist Nikki Gilliland has shared five ways to help marketers improve customer loyalty. Gilliland says, “In today’s highly competitive ecommerce market, brand loyalty can be an elusive concept. From fast customer service and convenience, to product quality and brand values, there are many factors that might help to keep customers happy. But are there really enough ways to make customers buy and buy again? With this in mind, let’s... [...]

Capegemini has published findings from its research dealing with customer loyalty. The findings reveal what drives brand loyalty, and how to cultivate it. Here are key findings: Consumers’ emotions play a critical role in determining which brands they are loyal to. Executives and consumers have very different perceptions of how well brands make emotional connections. While emotions have the strongest correlation to loyalty, rational benefits do play an important part. Emotionally engaged consumers spend more on brands they are loyal to. The Capegemini team says, “Our research shows... [...]

Customer loyalty reflects a customer’s willingness to buy from or work with a brand repeatedly. Customer loyalty comes out of positive customer experience, customer satisfaction, and value of the products or services. HubSpot has published a free guide to Customer Loyalty. Sophia Bernazzani says, “A customer loyalty program is a rewardsprogram offered by a company to customers who frequently make purchases. Aloyalty program may give a customer free merchandise, rewards, coupons, or even advance released products. According to The Loyalty Report 2017, the average consumer is involved... [...]