Semrush contributor Olga Pukhalskaya has published an article on how you can reach  new audiences in 2025. She says, “One of the fastest ways to uncover opportunities for audience growth is by analyzing your competitors’ audiences. By identifying the groups they’ve captured that you haven’t, you can understand what it takes to connect with those audiences and win them over. Example 1: LEGO  LEGO has been around for over 90 years, and throughout that time LEGO has mostly been looked at as a “boy’s toy”, despite their efforts to create female-focused LEGO sets. In 2012... [...]

Content Marketing Institute has published a new video ‘How (Not) to Fake Friends to Influence Customers’. The CMI team says, “Meta stealthily launched — then quickly killed — a series of AI-generated character profiles built to increase engagement on its platforms. When users probed the suspicious profiles, one owned up to the company “taking shortcuts with the truth.” Robert Rose sees the misstep as an important lesson for marketers: When trying to move fast and break things, make sure you don’t destroy your customers’ trust in the process.” Content Marketing... [...]

Copyblogger contributor Megan Mahoney has published an article featuring tips on finding clients as a freelancer, coach, or entrepreneur. She says, “You may have already tried – without success – many of the common strategies to find clients as a freelancer, coach, or entrepreneur. Here’s what usually happens when freelancers/coaches/entrepreneurs try the most commonly mentioned tips to find clients: Ask for referrals: I’m just starting out and don’t have anyone to ask for a reference.  Cold email: I tried this, but nobody responds to my emails! Apply to jobs on Upwork: I... [...]

Customer behavior analysis helps businesses understand purchasing patterns, preferences, and motivations. This insight enables companies to tailor strategies, improve customer experiences, and drive sales growth. HubSpot has published ‘A Beginner’s Guide to Customer Behavior Analysis‘. Harshit Baluja says, “Customer behavior doesn’t describe who shops in your stores but how they shop there. It reviews factors like shopping frequency, product preferences, and how your marketing, sales, and service offers are perceived. Consumer behavior doesn’t merely rely on one... [...]

B2B customer retention hinges on delivering consistent value through personalized solutions and proactive communication. Strengthening relationships via excellent support, loyalty programs, and regular feedback fosters long-term partnerships and repeat business. Search Engine Journal contributor Heather Campbell has made available a webinar replay featuring five b2b customer retention strategies to drive repeat business. She says, “In today’s competitive B2B landscape, retaining customers is just as important as acquiring new ones. It also tends to be easier if done well. Watch this webinar... [...]

Search Engine Journal has made available a replay of its webinar ‘5 B2B Customer Retention Strategies To Drive Repeat Business’. Heather Campbell says, “In today’s competitive B2B landscape, retaining customers is just as important as acquiring new ones. It also tends to be easier if done well. Watch this webinar on-demand for proven techniques to build long-term relationships and keep your clients coming back. You’ll discover innovative strategies that go beyond traditional approaches, including how leveraging workflow automation tools can revolutionize your customer... [...]

Adweek is hosting a webinar ‘The Customer Data Balance of Power — How IT, Data Science, and Marketing Can Thrive in a Symbiotic CDP Ecosystem’ on Wednesday, November 20, 2024, at 1.00 pm ET. The Adweek team says, “Twenty-eight people on average were involved in the technology purchase process this year, compared to only 20 two years ago, according to data from Foundry. Key stakeholders in a brand’s customer data environment can no longer fly solo. Marketing, data science, and IT need to be each other’s wingman to make the enterprise fly smoothly. Join us... [...]

This is a reminder for the SEJ webinar to be held on November 6, 2024. In today’s competitive B2B landscape, retaining customers is just as important as acquiring new ones. It also tends to be easier if done well. Search Engine Journal is hosting a webinar ‘5 Growth Strategies To Drive Repeat Business & B2B Customer Retention’ on Wednesday, November 6, 2024, at 2.00 pm ET. The SEJ team says, “Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back. You’ll discover innovative strategies... [...]

In today’s competitive B2B landscape, retaining customers is just as important as acquiring new ones. It also tends to be easier if done well. Search Engine Journal is hosting a webinar ‘5 Growth Strategies To Drive Repeat Business & B2B Customer Retention’ on Wednesday, November 6, 2024, at 2.00 pm ET. The SEJ team says, “Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back. You’ll discover innovative strategies that go beyond traditional approaches, including how leveraging workflow... [...]

Customer Data Platforms (CDPs) unify data from multiple sources to create a comprehensive view of each customer. This enables personalized, consistent interactions across channels, improving customer experiences and marketing effectiveness. MarTech contributor Greg Krehbiel has published an article featuring 12 ways to use customer data platforms. He says, “Customer data platforms (CDPs) are a versatile tool in the martech stack. Whether you’re looking for a solution to power your personalization efforts, consent management, attribution tracking or other use cases where a point solution... [...]