Customer Identity Management ensures secure and seamless access to digital services while protecting user data. It helps businesses personalize experiences, improve security, and comply with privacy regulations. HubSpot has published ‘Understanding Customer Identity Management: A Guide to CIAM’. Tristen Taylor says, “Implementing customer identity management involves various processes essential for a robust system. Key components include user registration, authentication, and profile management, supported by technologies like OAuth, OpenID Connect, and biometrics. To effectively... [...]

Unlocking Customer Lifetime Value (CLV) is essential for sustainable business growth, focusing on long-term customer relationships over one-time sales. By maximizing retention and personalized engagement, brands increase profitability and customer loyalty. Adweek is hosting a webinar ‘The Secret to Unlocking Customer Lifetime Value’ on Wednesday, April 9, 2025, at 1.00 pm ET. The Adweek team says, “Get actionable strategies for using permissioned data to fuel your brand’s growth from SheerID’s Rebecca Grimes, chief revenue officer, Chris Oliveira, product marketing... [...]

Content Marketing Institute has published a new video ‘Inspire Audiences With Vision, Not Repetition’. The CMI team says, “Click-bait titles and generic, tip-based AI content might bring all the consumers to your yard. But will they stick around if all you’re serving them is the same “vanilla” tips and ideas they can get anywhere else? Content Marketing Institute’s Robert Rose contends that marketers have gotten so obsessed with answering today’s frequently asked questions that they’ve forgotten how to inspire tomorrow’s. Robert shares an approach to creating... [...]

Content Marketing Institute has published a new video ‘How To Avoid Content Chaos in the AI Age’. The CMI team says, “Why worry about making your content plans visible if you can create content at the speed of AI? Because content created doesn’t equal content impact. Robert Rose of the Content Marketing Institute explains why getting people — and tools — to work together matters more than ever.” Content Marketing Institute  [...]

The customer journey in retail involves the process a consumer goes through from awareness to purchase and beyond, shaping their overall experience with a brand. A seamless, personalized journey across various touchpoints builds loyalty, boosts sales, and enhances long-term retail success. Digital Marketing Depot has published a new guide titled ‘Orchestrating The Customer Journey For Retail Success. The DMD team says, “As the digital ecosystem expands, online and offline channels have converged. Customers now interact with brands in so many different ways, different places, and at... [...]

Semrush contributor Olga Pukhalskaya has published an article on how you can reach  new audiences in 2025. She says, “One of the fastest ways to uncover opportunities for audience growth is by analyzing your competitors’ audiences. By identifying the groups they’ve captured that you haven’t, you can understand what it takes to connect with those audiences and win them over. Example 1: LEGO  LEGO has been around for over 90 years, and throughout that time LEGO has mostly been looked at as a “boy’s toy”, despite their efforts to create female-focused LEGO sets. In 2012... [...]

Content Marketing Institute has published a new video ‘How (Not) to Fake Friends to Influence Customers’. The CMI team says, “Meta stealthily launched — then quickly killed — a series of AI-generated character profiles built to increase engagement on its platforms. When users probed the suspicious profiles, one owned up to the company “taking shortcuts with the truth.” Robert Rose sees the misstep as an important lesson for marketers: When trying to move fast and break things, make sure you don’t destroy your customers’ trust in the process.” Content Marketing... [...]

Copyblogger contributor Megan Mahoney has published an article featuring tips on finding clients as a freelancer, coach, or entrepreneur. She says, “You may have already tried – without success – many of the common strategies to find clients as a freelancer, coach, or entrepreneur. Here’s what usually happens when freelancers/coaches/entrepreneurs try the most commonly mentioned tips to find clients: Ask for referrals: I’m just starting out and don’t have anyone to ask for a reference.  Cold email: I tried this, but nobody responds to my emails! Apply to jobs on Upwork: I... [...]

Customer behavior analysis helps businesses understand purchasing patterns, preferences, and motivations. This insight enables companies to tailor strategies, improve customer experiences, and drive sales growth. HubSpot has published ‘A Beginner’s Guide to Customer Behavior Analysis‘. Harshit Baluja says, “Customer behavior doesn’t describe who shops in your stores but how they shop there. It reviews factors like shopping frequency, product preferences, and how your marketing, sales, and service offers are perceived. Consumer behavior doesn’t merely rely on one... [...]

B2B customer retention hinges on delivering consistent value through personalized solutions and proactive communication. Strengthening relationships via excellent support, loyalty programs, and regular feedback fosters long-term partnerships and repeat business. Search Engine Journal contributor Heather Campbell has made available a webinar replay featuring five b2b customer retention strategies to drive repeat business. She says, “In today’s competitive B2B landscape, retaining customers is just as important as acquiring new ones. It also tends to be easier if done well. Watch this webinar... [...]