The latest ‘Econsultancy’ blog post is titled “Nine excellent retail apps that help to foster customer loyalty”. David Moth says, “Conversion rates from mobile commerce remain extremely low when compared with desktop and tablet, as people often prefer to use smartphones for research rather than purchases. However, I’ve recently come across data which shows that smartphone apps are an exception to this rule, and in fact convert at a rate that’s closer to desktop than the mobile web. Data from mobile agency Poq Studio shows that in November and December 2013 conversion... [...]

Kevin Docherty has been working on a tool to improve communications between site visitors and site owners. Today’s visitors become irritated when they can’t get their questions answered. Making it easy for the visitor to contact you when something is unclear to them is key to building loyal clients. Docherty has just released WP Connect, the second generation of his communications plugin. With it, you can assure that your visitors are never more than one click away from contacting you. WP Connect places up to five buttons in your sidebar. You decide how many buttons and which functions... [...]

The internet marketer with offline clients has some hard challenges in keeping the business on track, and keeping up with client needs. Organize Your Business software was created just for your Customer Relationship Management (CRM) needs. This WordsPress plugin keeps all your customer contact data in a single database, including any notes you want to add about the relationship. If you find it helpful, clone a customer to create a record for a similar customer and just change field or two as needed. You can track appointments you have with each customer, along with notes of any follow-up you... [...]