Marketers are constantly spinning their wheels to develop strategies to acquire, engage, and retain customers. MarTech is hosting a webinar ‘How to Leverage First-Party Data for a Winning CRM Strategy’ on Thursday, June 1, 2023. The MarTech team says, “Pairing a first-party data strategy with a one-to-one marketing strategy will help your teams remain aligned to ensure messages are both targeted and personalized. This needs to happen from the very first interaction at the point of ingestion. To get to the level of personalization consumers have come to expect, comprehensive customer... [...]

Economic factors and post-pandemic digital consumption make it imperative for Marketers to have a 360-view of their customers to improve the customer journey and protect their privacy. Customer Data Platforms (CDPs) are here to stay and have become a must-have element of the martech stack. Digital Marketing Depot is hosting a webinar ‘Data Down the Drain? CDPs Bring Value to an Underutilized Asset’ on Tuesday, May 23, 2023, at 1.00 pm EDT. The SEL team says, “The latest MarTech Intelligence Report, Customer Data Platforms: A Marketer’s Guide, found that interest in CDPs increased... [...]

This is a reminder for the Search Engine Journal webinar to be held on March 8, 2023.  Search Engine Journal is hosting a webinar ‘How A Customer Journey Influences Your Content Strategy’ on Wednesday, March 8, 2023, at 2.00 pm ET. The SEJ team says, “Join this webinar and discover how to create relevant and valuable content suited to each stage along the customer journey. Key Takeaways: Defining the market landscape. Creating the journey derived from data science. Calculating the content gap. Creating a content plan based on prioritization. In this session, Wayne Cichanski,... [...]

This is a reminder for the MarTech webinar to be held on March 7, 2023. MarTech is hosting a webinar ‘3 Ways to Strengthen Customer Relationships and Drive Revenue’ on Tuesday, March7, 2023. The MarTech team says, “In this session, Austin Sandmeyer, Customer Lifecycle Marketing Manager at Sendoso, will share how you can build customer relationships that not only scale but drive revenue for 2023 and beyond. You’ll learn: Why customer relationships matter now more than ever How to diagnose and evaluate customer relationships and lifecycles Clear practical takeaways you can... [...]

By mapping out various stages of your sales funnel, you can identify opportunities to refine your content strategy and convert more leads. Search Engine Journal is hosting a webinar ‘How A Customer Journey Influences Your Content Strategy’ on Wednesday, March 8, 2023, at 2.00 pm ET. The SEJ team says, “Join this webinar and discover how to create relevant and valuable content suited to each stage along the customer journey. Key Takeaways: Defining the market landscape. Creating the journey derived from data science. Calculating the content gap. Creating a content plan based on... [...]

Neil Patel has published a new video ‘How to Use Customer Surveys to Boost Your Conversions’ sharing some useful tips to help you boost conversions. He says, “Not incorporating customer feedback into your digital strategy? That’s a disaster waiting to happen. Leverage customer surveys to get actionable insight from your audience and boost conversions in a major way.” Neil Patel’s Blog  [...]

Research has shown time and time again that existing customers are 50% more likely to try new products of yours and spend 31% more with you when compared to new customers. MarTech is hosting a webinar ‘3 Ways to Strengthen Customer Relationships and Drive Revenue’ on Tuesday, February 21, 2023. The MarTech team says, “In this session, Austin Sandmeyer, Customer Lifecycle Marketing Manager at Sendoso, will share how you can build customer relationships that not only scale but drive revenue for 2023 and beyond. You’ll learn: Why customer relationships matter now more than... [...]

Customer referrals are an essential marketing and sales tool for many businesses. The main benefit of customer referral programs is their ability to attract valuable new customers, all whilst giving back to existing ones. MarketingProfs has shared four ways to help you increase customer referrals. Tango Card says, “A full 92% of consumers trust recommendations from people they know, according to Nielsen, whereas less than 60% trust messages from company websites, display ads, or traditional media. Closing a referred lead can be easier than closing a cold lead, so how do you gain more customer... [...]

This is a reminder for the Adweek webinar to be held on January 26, 2023.  Adweek is hosting a webinar ‘Bring Your Customer Data Out of the Dark: Maximize the Value of Your Insights With a CDP’ on Thursday, January 26, 2023, at 12.00 pm EST. The Adweek team says, “Join guest speaker Joe Stanhope, VP, principal analyst at Forrester, and Tyler McDaniel, VP of product management at Epsilon, to understand the role CDPs play in the marketing industry today. You’ll find out: Why enhancing your existing first-party data is critical to better analysis and measurement How identity... [...]

This is a reminder for the MarTech webinar to be held on January 12, 2023.  MarTech is hosting a webinar ‘7 Ways to Keep Your Customers Coming Back in 2023’ on Thursday, January 12, 2023. The MarTech team says, “With a myriad of ways to win customer loyalty, Jon will break down the seven most effective strategies according to the survey results, share which generation is the most likely to try – and stop – using a new brand (hint: it’s not Boomers) and other fresh data points along the way. Key takeaways: Tactics to increase your investments in customer segmentation Suggestions... [...]