Communication is the backbone of any organization and it plays very important role in connecting the company with customers. In today’s era, offering a great customer experience is the goal of every brand where communication helps. Entrepreneur contributor Mike Taylor has posted an article offering four ways to enhancing communication with the customers. On establishing the first impression, Taylor says, “We’ve all heard that first impressions are everything, and business is no different. In fact, first impressions are even more important for businesses because prospects can easily... [...]

Melissa Eggleston says, “In 2009, whether you were a golfer or not, you likely heard about Tiger Woods. It started with a drama-filled Thanksgiving night with his wife. It ended with a public apology the following February. The superstar’s wholesome image unraveled publicly as one mistress after another came forth. Soon his marriage was lost, sponsorships gone, and fans bewildered. We were left wondering: Who was the real Tiger Woods anyway? Was everything we thought about him just a sham? Woods didn’t need a consultant to help him with his brand. He needed a therapist. He stated this... [...]

Eric Siu says, “Many business owners focus on the acquisition stage of the sales funnel to the exclusion of retention. That’s because people often think of marketing as synonymous with acquisition – the act of attracting customers to your business. Keeping customers, or retention, should be equally if not more important than acquisition. According to Bain & Company, it costs seven times more to attract new customers than it does to keep them. Additionally, if you retain just 5 percent of your customers annually, you can generate up to 125 percent more profits. Retention strategies... [...]