Customer testimonials help you influence more people since it is an authentic piece that speaks for you. Well-designed testimonial pages can speak even better for you and your brand. HubSpot columnist Lindsay Kolowich has shared nine examples of impactful testimonial pages. Kolowich says, “When potential customers are researching you online, they’re getting to know you by way of the content of your website. Understandably, many of them might be skeptical or hesitant to trust you right away. To prove the value of what you have to offer, why not let your happy customers do the talking? Your... [...]

Customer testimonials help marketers in a great manner as they help them persuade prospects to become clients. According to a Nielsen survey, 92% people trust products recommended by their peers and 70% trust the recommendations of the people they do not even know. Sujan Patel has published an article on CMI sharing nine strategies marketers can use to integrate customer testimonials in their content. Patel says, “Testimonials are a type of review and social proof. They serve the same purpose (guiding potential customers and helping overcome objections), but they’re different in one big... [...]