Data rules today. In marketing it has become one of the most sensitive elements that empowers marketers and so they need to be very careful in analyzing the data and protecting it too. To help marketers discover the secrets of data visualization to improve their marketing efforts, Content Marketing Institute columnist Clare McDermott has shared an informative article. McDermott addresses data visualization as dataviz. McDermott says, “Let’s explore two practical and easy-to-understand ways marketers use dataviz as well as real-world cases showing how it’s applied. Dataviz as marketing... [...]

The collection and proper utilization of data is one of the most crucial elements of marketing. There are multiple channels with which we gather the data but it is important to learn the ways we can use data to enhance our marketing ROI. Econsultancy columnist Frederic Kalinke has shared an informative article to guide marketers effectively experiment and use the data. On ‘what not to do with data’ Kalinke says, “Marketers have been getting their relationship with data the wrong way round. Simply, the answer is never in the data. In fact, the best way to get answers is to forget... [...]

Data is an integral part of your marketing and branding efforts. By showcasing the facts associated with your products and services you can turn your prospects into customers. In here latest blog entry on HubSpot, Bethany Cartwright has shared seventeen data visualization resources for marketers. says, “Whether you’re writing a blog post, putting together a presentation, or working on a full-length report, using data in your content marketing strategy is a must. Using data helps enhance your arguments by making your writing more compelling. It gives your readers context. And, it helps... [...]