Data visualization simplifies complex data by transforming it into visual formats like charts and graphs, making it easier to understand and analyze. It enhances decision-making by highlighting trends, patterns, and insights, enabling quicker and more informed actions. Digital Marketing Institute contributor Clark Boyd has published an article featuring useful data visualization tips and tools for marketers. He says, “You don’t have to be a data analyst or expert to learn from and understand how data can help you illustrate existing performance and identify emerging trends. With the rise... [...]

Data rules today. In marketing it has become one of the most sensitive elements that empowers marketers and so they need to be very careful in analyzing the data and protecting it too. To help marketers discover the secrets of data visualization to improve their marketing efforts, Content Marketing Institute columnist Clare McDermott has shared an informative article. McDermott addresses data visualization as dataviz. McDermott says, “Let’s explore two practical and easy-to-understand ways marketers use dataviz as well as real-world cases showing how it’s applied. Dataviz as marketing... [...]