Adweek is hosting a webinar ‘Do Big Game Ads Really Change the Game for Brands?’ on Wednesday, February 12, 2025, at 1.00 pm ET. The Adweek team says, “Big game ads are the most anticipated commercials of the year, but do they actually influence consumer perception and drive brand consideration? Real-time survey technology can demonstrate the immediate impact of these ads on brand affinity. Discover data-driven insights that go beyond subjective opinions to show whether these ads deliver measurable results with Nativo’s VP of content, strategy and insights, Greg Friend.... [...]
Archive for the 'Digital Advertising' Category
2024 was a year of dizzying changes in adtech: Google’s back-and-forth on identifier deprecation, Chrome’s potential breakoff and ongoing anti-trust issues, increased fragmentation and wasted ad spend, and an AI boom. Adweek is hosting a webinar ‘Turn 2024 Marketing Challenges Into 2025 Wins’ on Wednesday, February 5, 2025, at 1.00 pm ET. The Adweek team says, “Discover how the marketing ecosystem shifted in 2024, including lessons to help brands build strategies that can withstand industry headwinds well into 2025 and beyond, with guest speaker Nikhil Lai, senior... [...]
With AI-powered creative technology resulting in more intelligent creative, marketers are obliterating production challenges and winning back consumers’ attention Adweek is hosting a webinar ‘Digital Ad Creative Benchmarks for 2025’ on Wednesday, January 29, 2025, at 1.00 pm ET. The Adweek team says, “Uncover the benchmarks driving performance success and creative ingenuity for digital advertisers in 2025 with Stephen Vallera, VP, global creative services at Smartly. You’ll find out how to: Maximize budgeting strategy by rethinking your allocation with a full-funnel... [...]
The future of digital advertising lies in personalized, data-driven strategies that cater to individual preferences and behaviors. As technology advances, AI and machine learning will play pivotal roles in creating highly targeted and immersive ad experiences. Digital Marketing Depot has published an ebook ‘The Future of Digital Advertising: Your Paid Media Playbook for 2024’. The DMD team says, “Which digital advertising plays will your brand run in the coming year? Changes in consumer behavior, the regulatory environment and the paid media landscape in general are forcing... [...]
Digital Marketing Depot has published an ebook ‘The Future of Digital Advertising: Your Paid Media Playbook for 2024’. The DMD team says, “Which digital advertising plays will your brand run in the coming year? Changes in consumer behavior, the regulatory environment and the paid media landscape in general are forcing marketers to think about the channels and tactics that will drive business with digital advertising. This playbook examines the paid media outlook and takes a closer look at how marketers are making connected TV part of their paid media mix. MNTN is the Hardest... [...]
Digital Marketing Depot has published a new guide ‘2023 Digital Advertising Campaign Checklist’. The DMD team says, “Launching and managing a successful Digital Advertising Campaign takes time and planning; this checklist will help ensure you are launching a new effort as prepared as possible to then deliver excellent results. Along with the checklist you’ll learn about: Defining an audience and goals Channel selection Budget distribution.” 2023 Digital Advertising Campaign Checklist Digital Marketing Depot [...]
Effective digital advertising enables you to reach a wider audience and promote your products and services. MarketingProfs contributor Rebecca Bugger has published an article explaining digital ad strategy. She says, “As the way we interact with the world changes, so too do the ways companies advertise their products. Online advertising is more powerful, and more complicated, than ever before. It takes a specialized approach to run a successful digital advertising campaign today, hence the need for specialized advertising agencies that focus on delivering the best results for online platforms. Finding... [...]
Building great ad creative is more important than ever to grab your audience’s attention and drive better business results Martech is hosting a webinar ‘The Future of Digital Advertising: How to Deliver Personalization at Scale with Agility and Automation’ on Thursday, June 24, 2021, at 1.00 pm EDT. The Martech team says, “Join experts from Ad-Lib.io and learn why marketers should not only look at tools but also at marketing processes to encourage collaboration between stakeholders and bridge the gap between creative and media teams. Key takeaways: Deliver digital creative... [...]
Building great ad creative is more important than ever to grab your audience’s attention and drive better business results Martech is hosting a webinar ‘The Future of Digital Advertising: How to Deliver Personalization at Scale with Agility and Automation’ on Thursday, June 24, 2021, at 1.00 pm EDT. The Martech team says, “Join experts from Ad-Lib.io and learn why marketers should not only look at tools but also at marketing processes to encourage collaboration between stakeholders and bridge the gap between creative and media teams. Key takeaways: Deliver digital creative... [...]
Online advertising has been the backbone of business for over 25 years. It has seen several changes in the course of time. Social Media Today contributor Nancy Kapoor has published a new infographic highlighting 25 fascinating years of digital advertising. Kapoor says, “Digital advertising has come to redefine the marketing landscape, an evolution which has been taking shape since the early 1990s. A key factor that’s led advertising to turn digital is ceaseless technological innovation, a phenomenon that’s unlikely to slow down. From banner ads to artificial intelligence, digital... [...]